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• New product iPhone Pocket
• A combination of simplicity and design philosophy
• iPhone Pocket Launches with 3D-Knitted Ribbed Texture

Apple has announced a partnership with Japanese fashion house Issey Miyake. After this partnership, the company has launched a special product for iPhone users. This is the new product of the company iPhone Launched with the name Pocket. This is a limited-edition 3D-knit accessory. This product is designed to keep iPhone, AirPods and other small essentials together. Inspired from the ‘A Piece of Cloth’ concept, the iPhone Pocket is an example of a perfect combination of technology and craftsmanship. This product represents simplicity and design philosophy. Its ribbed and flexible design wraps the iPhone very securely and the screen looks very light. This has brought forth a new method of carrying the device anywhere easily.

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iPhone Pocket pricing and availability

The short strap version of the iPhone Pocket has been priced at $149.95, which is around Rs 13,300. This product is available in Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon and Black. Its long crossbody version has been launched for $229.95 i.e. around Rs 20,400. This product is available for purchase in Peacock, Sapphire, Cinnamon and Black color options. According to the company, both versions are compatible with all models. (Photo Courtesy – X)

The iPhone Pocket will go on sale starting Friday, November 14 at select Apple Store locations and Apple’s official website. This accessory will be available in many markets including America, UK, France, Italy, Japan, South Korea, Singapore, Greater China.

Design and use of iPhone Pocket

Made in Japan, the iPhone Pocket has been launched with a 3D-knitted ribbed texture. Which is inspired by Issey Miyake’s signature ‘Pleats’ design. Its design is stretchable, so this product can also be used to hold iPhone and small accessories such as keys or cards. It can be carried handheld, attached to bags. That is, it is a functional accessory as well as a fashion statement.

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According to Yoshiyuki Miyamae, Issey Miyake’s design director, the product explores the joy of carrying an iPhone in a way that focuses on individuality and daily use. Also, Apple’s Vice President of Industrial Design Molly Anderson has said that this collaboration is a celebration of ‘craftsmanship, simplicity and delight’. Its color palette is specially designed to match the iPhone models.