According to a new report by cybersecurity firm McAfee, nearly 90 percent of people in India have fallen victim to fake or AI-generated advertisements. On average, a victim has lost approximately ₹34,500.
Deepfake AI-Generated Video: Widespread fraud is being perpetrated in the name of deepfakes. From skincare advertisements to crypto schemes, people are being duped through AI-generated fake videos. Cybercriminals create deepfake videos of celebrities promoting a product or service, causing significant financial losses.
Fraud from Deepfakes
According to a new report by cybersecurity firm McAfee, nearly 90 percent of people in India have fallen victim to fake or AI-generated advertisements. On average, a victim has lost approximately ₹34,500. Shah Rukh Khan tops the list of celebrities whose faces and voices are most frequently used in deepfake videos. He's followed by celebrities like Alia Bhatt and Elon Musk, whose names and identities are being misused for false promotions.
Shah Rukh Khan tops the top 10 deepfake list, while Alia Bhatt, Elon Musk, Priyanka Chopra, and Cristiano Ronaldo also feature. This means that cybercriminals are luring everyone from Bollywood stars to global influencers and sports icons.
Shah Rukh Khan tops the top 10 list
McAfee's Senior Director of Engineering, Pratim Mukherjee, says that deepfake technology has completely changed the game for cybercriminals. Now, they're not hacking systems, but hacking people's trust—and that's the biggest threat.
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