Major U-turn: EU to ease GDPR and AI rules
20 Nov 2025
The European Commission has proposed major changes to its flagship General Data Protection Regulation (GDPR) and artificial intelligence (AI) laws.
The move comes amid pressure from tech giants and the US government.
The changes include simplifying cookie permission pop-ups and allowing companies to share anonymized/pseudonymized personal datasets more easily.
They also let AI firms use personal data for training models if other GDPR requirements are met.
AI Act amendments and cookie pop-up reduction
Regulatory changes
The proposed changes also amend the AI Act, which came into effect in 2024.
The revised rules extend the grace period for high-risk AI systems that pose "serious risks" to health, safety or fundamental rights.
They will only apply once it's confirmed that "the needed standards and support tools are available" to AI companies.
Notably, some "non-risk" cookies won't trigger pop-ups under this proposal. Users can control others from central browser controls applicable across websites.
Simplified AI documentation and centralized oversight
Additional provisions
The proposed changes also include simplified AI documentation requirements for smaller companies, a unified interface for reporting cybersecurity incidents, and centralizing AI oversight into the bloc's AI Office.
Henna Virkkunen, executive vice-president for tech sovereignty at the European Commission, said these changes are aimed at giving space for innovation while ensuring fundamental rights of users remain fully protected.
Proposal awaits approval from European Parliament and member states
Approval process
The proposed changes now await approval from the European Parliament and EU's 27 member states, a process that could take months and lead to significant alterations.
The move has already drawn criticism from civil rights groups and politicians who accuse the Commission of undermining fundamental safeguards under pressure from Big Tech.
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