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Tata Motors Passenger Vehicles Limited has launched the new Tata Sierra at a starting price of Rs 11.49 lakh. It is the rebirth of an icon that has shaped ambitions, identities and dreams for three decades. Designed in a new look for a new era, the Sierra retains its legendary heritage and distinctive DNA, while adding a touch of modernity to the car, making it a symbol of refinement, exclusivity and passion for discovery. The Sierra makes a comeback as an SUV, inspiring Indians to enjoy exhilarating and adventurous driving.

Launching the new-look Tata Sierra, Shailesh Chandra, MD & CEO, Tata Motors Passenger Vehicles Limited said, “With the new Sierra, we are setting a new benchmark in the way Indians experience mobility. Tata Sierra reflects our belief that consumers deserve innovation that inspires more than the ordinary, design that resonates with emotion and a premium experience that inspires every journey. This iconic car has made a comeback to inspire pride, express individuality and drive progress. This car offers high level of comfort, technology and safety. Sierra is committed to leading the way, challenging contemporary aspects and delivering icons that inspire Indians to move forward with purpose and determination.”

Heritage reimagined

When the Sierra debuted in 1991, people in India had never seen a striking silhouette, progressive design and pioneering features, where these qualities made the car iconic. Car More Than a Vehicle was the belief that people in India deserve more than just driving, where individuality can be expressed through driving and limitations can be removed from design. Today, the legend has made a comeback, giving the car a new look for a new era. The new Sierra carries forward that unique identity, reinforcing every aspect of design, technology, capability and craftsmanship, which exudes innovation, excitement and individual expression.

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Creation of a new category: the premium mid-SUV

The Sierra takes the range to new heights. Designed with customers’ needs and evolving ambitions in mind, the Sierra makes the mid-size SUV even more appealing. Space, comfort, luxurious amenities, safety and everyday utility are added to the premium class, enhancing every aspect of this car, taking the entire range to a higher level. The Sierra is not just an SUV, but a progressive vehicle that delivers an exciting and refined driving experience that exudes individuality and ambition.

An SUV that catches the eye of every generation

Individuals in India are evolving, and so are their ambitions. The new Sierra creates an emotional connection with each generation. People who have seen this car in magazines now aspire to buy it. Those who enjoy driving this car on the road have their ambitions fulfilled. And now this car is attracting the attention of young customers.

The car’s outstanding design has been praised globally, where it has been honored with the prestigious Red Dot Design Award. This SUV is unique from other vehicles. More than a stylish SUV, the Sierra is eye-catching, associated with identity and ambition, and offers an exciting and classy driving experience.

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The joy of adventure driving

Sierra introduces the transformation, which consumers in India are eager to embrace. For a long time, options in the market have been simple, predictable and unchanging. Sierra has changed that. ‘Escape Mediocre’ is not just words but a belief. Today’s consumers want a striking presence over uniformity, uniqueness over sameness and a driving pleasure that excites. The comeback of this iconic car offers an even more exciting and memorable driving experience than usual. Also Sierra embodies pride, recognition and timeless ambition. Driving pleasure from this car cannot be found in any other normal vehicle.