Air India, on Monday announced that it has appointed The Aviation Management Limited (a TAM Group company) as its General Sales Agent (GSA) for passenger sales across mainland China, strengthening the carrier’s commercial presence in one of Asia’s biggest travel markets. The appointment takes effect from 1 December 2025.
Under the agreement, TAM Group will handle reservations, ticketing, marketing activities, and wider passenger sales support for Air India in mainland China, improving access for travellers and trade partners to the airline’s global network.
“We are happy to extend our partnership with the TAM Group into mainland China, which will help us tap into opportunities in one of the world’s most important travel markets,” said Manish Puri, Head of Global Sales, Air India. He added that TAM’s market expertise would support the airline’s growth plans and strengthen customer outreach.
The move comes as Air India prepares to resume non-stop Delhi–Shanghai flights from 1 February 2026, nearly six years after the route was suspended. The airline also plans to launch Mumbai–Shanghai non-stop services in 2026, subject to regulatory approvals. The restored connectivity is expected to benefit sectors including pharmaceuticals, technology and education.
Air India said its expanding fleet, upgraded onboard experience and TAM Group’s distribution capabilities will help deliver a smoother travel experience for passengers. The carrier currently operates non-stop flights from India to several Asian destinations, with onward one-stop connections to Europe, the US and Canada via its hubs in Delhi and Mumbai.
Under the agreement, TAM Group will handle reservations, ticketing, marketing activities, and wider passenger sales support for Air India in mainland China, improving access for travellers and trade partners to the airline’s global network.
“We are happy to extend our partnership with the TAM Group into mainland China, which will help us tap into opportunities in one of the world’s most important travel markets,” said Manish Puri, Head of Global Sales, Air India. He added that TAM’s market expertise would support the airline’s growth plans and strengthen customer outreach.
The move comes as Air India prepares to resume non-stop Delhi–Shanghai flights from 1 February 2026, nearly six years after the route was suspended. The airline also plans to launch Mumbai–Shanghai non-stop services in 2026, subject to regulatory approvals. The restored connectivity is expected to benefit sectors including pharmaceuticals, technology and education.
Air India said its expanding fleet, upgraded onboard experience and TAM Group’s distribution capabilities will help deliver a smoother travel experience for passengers. The carrier currently operates non-stop flights from India to several Asian destinations, with onward one-stop connections to Europe, the US and Canada via its hubs in Delhi and Mumbai.
