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Masala papad works to increase the consumption of alcohol in the bar.

There has been a tradition of serving a variety of tastings with wine in bars and restaurants. This includes many types of fried snacks including salt wrapped peanuts, masala papad, sev, bhujia, chips. Wine experts say, these tastings are not served with wine for no reason. This may be just a matter of tasting for the consumer, but it is a major source of income for the bar-restaurant owners.

Bars and restaurants not only earn huge profits by serving it, but also increase their earnings manifold by increasing the consumption of alcohol. Wine expert Sonal Holland says, be it a bar or a restaurant, there are many reasons behind serving salt wrapped peanuts, which directly increases their income. Let us now know how bars and restaurants benefit from serving masala papad with wine? What is the game behind this?

Why masala papad with alcohol?

Why masala papad is served with liquor in bars and restaurants, wine experts have enumerated many reasons behind it. Let us understand them one by one.

1- Its salt and spices increase the demand for liquor.

Masala papad contains not only spices but also lemon juice and salt in large quantities. When someone eats it, he feels more thirsty. There is a simple science of human body that whenever spice or salt enters the body, thirst increases. In such a situation, people who eat it order more water and liquor. As you eat it on an empty stomach, your thirst increases. The result of this is that your pocket becomes loose but the earnings of the bar-restaurant owners increase.

Masala papad increases thirst.

2- Do you especially like crunchy snacks?

Wine experts say that while drinking alcohol, people prefer to eat crunchy things and light snacks instead of heavy meals. Masala papad fulfills their wish. It is light and crispy too. The combination of salt and spices makes it even better. This is the reason why it is liked more.

3- More profit with less expense

Papad is a snack which can be made quickly. The cost on this is very low. Alcohol drinkers like it a lot. This is the reason why selling more snacks at lower margins proves to be a profitable deal for bars and restaurants. Generally, the price of masala papad served in bars ranges between Rs 150 to Rs 300. It depends how much premium the bar is. After adding some onion, tomato, lemon juice, namkeen and chaat masala to a papad, its price increases significantly. From this we can understand how big a profitable deal this is for bars and restaurants.

Masala papad is a profitable deal for bars and restaurants.

4- Slows down the effect of alcohol and increases its demand.

Even though masala papad is light and people eat it on an empty stomach and drink alcohol, still it provides fiber and carbs to the body. It slows down the effect of alcohol. Alcohol does not rise as fast after consuming it compared to an empty stomach. That's why people in bars feel that they need to drink more alcohol so that it can subside, whereas the reality is that papad, to some extent, tries to prevent the alcohol from getting mixed in the blood after reaching the stomach. That's why the alcohol takes time to rise.

in the bar The price of masala papad ranges between Rs 150 to Rs 300.

5- Improves digestion

It is prepared from pulses. Apart from being light, it is also easily digested. Masala papad contains spices and lemon juice. It increases the digestive capacity of the stomach. This is why it is considered a safe option as a snack in bars.

In this way, masala papad helps in increasing the earnings of bars and restaurants. It works much the same way as the salted peanuts at the bar. Wine expert Sonal Holland says, peanuts wrapped in salt increase thirst and provide good to the body. These increase the demand for liquor and people like its crunchy taste with liquor.