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VC firm Fireside Ventures has announced the final close of its Fund IV at INR 2,265 Cr (about $253 Mn), raised through its gift city feeder fund and India master fund.

The VC firm aims to back 30-35 early stage consumer brands through the fund. Its initial cheque size would be in the range of $1 Mn to $12 Mn.

In a statement, Fireside said that the fund secured commitments from a clutch of Indian and global investors, including US University Endowments, global sovereign funds like Abu Dhabi Investment Authority (ADIA), Investment Corporation of Dubai (ICD), financial institutions like HarbourVest, Waterfield, Fidelity International.

It also got commitments from consumer corporations and families like Sharrp Ventures, Mirabilis, Emami Limited, and founders from across the ecosystem, it added.

Founded in 2017, Fireside backs consumer-focused brands across sectors like health and wellness, food and beverage, beauty and personal care, lifestyle, home products, and fashion. It claims to have assets under management (AUM) of INR 5,300 Cr, including the latest fund.

Fireside has backed brands like Honasa Consumer, boAt, The Sleep Company, Frubon, The Good Bug, Slurrp Farm, Sweet Karam Coffee, Pilgrim, Well Being, Moxie, New Me, Traya, among others, to date.

The development comes at a time when VC and PE firms are increasingly launching dedicated funds to back consumer brands as demand rises across categories. These funds are aimed at providing both capital and operational support, helping startups scale manufacturing, distribution and improve brand visibility while expanding to new markets and channels.

Earlier this year, L Catterton’s India-focussed consumer fund marked its first close at $200 Mn (about INR 1,760 Cr). The PE fund has a target of raising $400 Mn, with an additional greenshoe option of $200 Mn.

Another consumer-focused firm Venturi Partners marked thefirst close of its second fund at $150 Mn in September. The fund, with a target corpus of $225 Mn, aims to back startups in the retail, education, healthcare and FMCG space in India and Southeast Asia.

In August, early and growth stage-focused VC firm Atomic Capital announced the final close of its maiden fund at INR 400 Cr. It aims to back startups operating in the consumer tech and consumer-enabler segments.

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