Top News

Google has made online shopping even easier with a new feature. The company has launched its new "Virtual Apparel Try-On" feature in India. This smart tool allows users to see how an outfit looks on them before purchasing. This eliminates the hassle of ordering clothes and returning them due to poor fit or unsuitability.

This will also provide relief to sellers, as they often incur losses on returns. Google has eased the burden of both buyers and sellers with this feature. It will now make it easier for users to try on clothes during the festive and wedding season. Users can try on hundreds of clothes to their liking and decide which one suits them best.

Upload a photo, and your virtual try-on room is ready.
Users simply need to upload a photo, and this AI tool will help them try on clothes in that photo. They can virtually try on millions of outfits, including tops, jeans, jackets, dresses, skirts, or shoes. This will significantly reduce doubts about your fit and look. Google explained that this feature is powered by its fashion-focused AI model. It understands the texture of the garment, the folds of the fabric, stretch, and its fit on different body sizes to create a highly realistic preview.

How to Use Virtual Try On
When you visit a compatible apparel listing on Google, a 'Try It On' icon will appear. Tap this icon and upload your photo. Within seconds, a realistic preview of the garment will be created on your photo. You can try on multiple outfits, change colors, compare looks, and even share them with friends.

Why is it so important for online shoppers?
Fitting can be difficult to understand when purchasing clothes online, which is why the return rate is quite high. This tool helps users make informed decisions by showing a personalized preview of the garment. This feature can prove especially useful when purchasing expensive outfits for weddings, festivals, or special occasions. It is also beneficial for brands and retailers as it increases the likelihood of purchase.

Disclaimer: This content has been sourced and edited from Amar Ujala. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.