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Blinkit: Albinder Dhindsa, the CEO of the quick commerce platform Blinkit, said in an interview that the industry is going through a crisis since its competitors are having financial difficulties. Blinkit will prosper and keep growing in the nation, he said.

He said, “The q-com industry has always relied on investor funding, which has reached its limit.” According to Dhindsa, businesses will need to determine how long they can continue to sustain significant losses. He went on to say that the sector’s correction might occur next week, during the next three or six months, or perhaps sooner.

India’s fastest-growing e-commerce industry has seen significant investments from international investors such as Softbank Group Corp., Temasek Holdings Pte, and West Asian sovereign funds. Rivals like Swiggy and Zepto want to generate money via initial public offerings (IPOs) and other channels. Tuesday marked the opening of Swiggy’s Rs 10,000 crore qualified institutional placement (QIP). Zepto is getting ready for another Rs. 450 million injection in the meantime.

“The adjustment is often made fairly quickly when this kind of imbalance occurs. People are often caught off guard by it,” he remarked.

Blinkit has become the long-term leader, according to analysts at Bernstein Societe Generale Group last month, who cited the company’s excellent execution, solid unit economics, and more than $2 billion in cash. However, they cautioned that increased competition could need further investment before the business achieves positive free cash flow. Despite having a lot of money, Blinkit is still losing money since it continues making investments to go into new areas.

In 2025, the q-commerce market is valued at $5.38 billion, a 17% increase from the previous year. By 2030, it is expected to reach $30 billion.

Dhindsa anticipates that in the future, it will become more difficult to distinguish between rapid commerce and regular internet shopping.

“We won’t pursue growth only for its own sake. We won’t take any actions that aren’t beneficial to the company in the long run,” Dhindsa said.

Amazon Inc., Walmart-backed Flipkart, Reliance Retail Ltd., controlled by Mukesh Ambani, and BigBasket, owned by the Tata Group, have all taken notice of the industry’s growth. Rapido, one of the largest ride-hailing applications in India, also intends to enter the market.

As businesses balance ambition with capital expenses and supply chain complexity, he anticipates a sector reset. According to him, the next stage can be defined by consolidation, more precise category selection, and adjustments to discounting.

According to Dhindsa, “the pendulum has already swung once from skepticism to exuberance.” “I don’t know if the correction will occur next week, in three months, or in six months, but it will.”