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Increasing trend of free subscription of AI in India: What is the big strategy of the companies?
Samira Vishwas | December 11, 2025 6:24 AM CST

AI Free Subscription in India: During the last few months in India, many major AI companies has suddenly started making its premium tools and subscriptions available for free. While in America and Europe, heavy fees are charged for these services, in India they are being offered for free and are surprising people. But according to experts, there is long thinking and a deep strategy hidden behind it, which is part of the companies’ bigger plans for the future.

India: the world’s largest AI adopting market

Today India has become the world’s largest digital user base. Crores of people use smartphones, social media and the internet every day. This huge volume market is a gold mine for AI companies. The more people join their platform, the faster their data, brand values, and training models become stronger. By offering free subscription, companies aim to add users to their ecosystem at an early stage, making it easier to sell paid features in the future.

Data: AI companies’ biggest treasure trove

Continuously improving AI models requires a huge amount of user interaction. A country like India provides companies with a million-level user base, giving them real-time data. With free access, users spend more time with these tools and companies gain valuable data about language, behavior, trends, and needs. According to experts, this data is worth billions, and it is also the biggest resource for companies.

India plays an important role in the development of local AI

AI companies are now engaged in creating models that can accurately understand not only English but also Indian languages ​​including Hindi, Tamil, Bengali, Marathi. India’s multilingual diversity makes the biggest contribution in this direction. The free subscription gives companies access to vast user data in different languages, making their multi-lingual models more powerful and practical.

Roadmap for future earnings ready

Today, even though companies are providing their services for free, the real earning lies ahead. This is the same strategy adopted by the e-commerce sector to first capture the market by giving huge discounts and later earn profit. The AI ​​sector is also following the same path. As people become dependent on these AI tools, companies will start monetizing through premium features, subscription models, and micro payments.


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