UK residents booking a holiday in January are being warned to think twice before hitting the confirm button, as travel experts warn that hotels may cut corners during the winter months, potentially resulting in a miserable experience for holidaymakers.
January has become a favoured time for many households seeking a post-Christmas reset, with short breaks, city escapes and ski trips high on the agenda. However, experts caution that this is also when travellers are most likely to face disappointment, as some hotels may quietly skimp on services during the quieter winter period.
Travel experts at Ski Vertigo are advising those with January hotel reservations to be vigilant, warning that such bookings can be fraught with risk if travellers aren't aware of potential pitfalls. They highlight that many hotels operate quite differently once the festive flurry subsides, which can catch guests unawares.
- Tragic state of UK's 'worst theme park' now left rotting in countryside
- Great British Rail Sale 2026 launches with up to 50% off train tickets and deals from £10
Guidance from industry body ABTA — a trade association for tour operators and travel agents in the United Kingdom — recommends that travellers always verify what's included in off-peak stays and confirm facilities directly with accommodation providers prior to booking.
While January isn't necessarily a bad time to jet off, it's a month where meticulous planning becomes even more crucial. The travel experts point out that holidaymakers often mistakenly believe all hotels operate consistently throughout the year, which is seldom the case once the peak season concludes.
Holidaymakers who invest a bit of time in researching their accommodation are more likely to have a hassle-free January getaway. With household finances still strained, experts emphasise that avoiding disappointment is just as crucial as saving pennies.
Here are the five warning signs travel gurus say should make you think twice before booking that hotel.
Massive discounts with ambiguous descriptionsHefty price slashes can be alluring in January, but experts caution that vague listings often indicate something's amiss. This could involve shutting facilities, restricting services, or rooms that aren't typically available during peak months.
Absence of winter amenitiesHotels that don't explicitly outline their winter operations should ring alarm bells. Heating, transport links and dining options can all be impacted during the chillier months. If the hotel doesn't clarify this, guests might find themselves with limited services upon arrival.
Negative or outdated reviews from winter staysExperts note that holidaymakers often only consider reviews from summer holidays. Those planning a January trip are advised to filter reviews by recent winter stays. Complaints about chilly rooms, subpar food or closed areas are common red flags.
Reduced staff or servicesJanuary is a time when many hotels reduce their staff numbers. This can result in slower check-ins, limited housekeeping and fewer meal choices. If a hotel doesn't clearly state what services are on offer, experts advise erring on the side of caution.
Beware of hotels promising luxury on a shoestring budgetThose advertising spa access, gourmet dining and premium extras at surprisingly low prices in January might not live up to guests' expectations. Facilities may have limited operating hours or demand additional charges.
Rather than hunting for bargains, experts recommend prioritising clear communication, recent reviews and accommodation tailored for winter travel. This includes establishments that clearly outline their operations during the colder months and what guests can anticipate upon arrival.
-
Gen Alpha Says These Outdated Slang Words Make You Sound Old

-
4 Zodiac Signs Attract Abundance & Luck On Monday, January 19, 2026

-
Chandni Chowk’s Digambar Jain temple, where the glass broke due to the explosion, what is its history?

-
State Admits ‘Sober DUI’ Arrests Are Far More Common Than Claimed

-
What Fans Can Expect From Capcom’s New Game in 2026
