Top News

• Mahindra XUV 7XO and XEV 9S bookings start with a bang
• Got more than 90 thousand bookings on the first day
• Tata Sierra’s record broken

in the Indian auto market Tata Sierra It was launched and only then did this car develop a distinct fan base. Further, when the bookings for the Sierra started, the SUV received a record breaking demand on the very first day. More than 70 thousand customers booked this SUV on the first day itself. However, the same record is broken by Mahindra XUV 7XO and electric SUV Mahindra XEV 9S.

The popularity of the SUV segment in the Indian automobile market is steadily increasing. Mahindra has planted its flag in this segment. The company has started bookings for its new ICE SUV, ICE SUV Mahindra XUV 7XO and Electric SUV Mahindra XEV 9S. Both these vehicles received overwhelming response on the first day. By 2 PM on 14 January 2026, the company received a total of 93,689 bookings, which is a huge record.

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A booking value of over 20,500 crores

In fact, Mahindra’s success is not limited to the number of bookings. According to the company, the total value of these bookings based on ex-showroom prices is over Rs 20,500 crore. These statistics clearly show the confidence of Indian consumers in new and technology-oriented products in the SUV segment. Interestingly, consumers are accepting both ICE and electric SUVs.

Strong grip in both ICE and electric segments

Mahindra XUV 7XO and XEV 9S are SUVs designed keeping in mind the needs of two different types of customers. The XUV 7XO is a conventional ICE SUV with petrol and diesel engine options available. This SUV balances family-friendly utility, modern features and powerful performance.

On the other hand, the XEV 9S is a fully electric SUV developed with future mobility and environmental protection in mind. Given the growing demand for electric vehicles, the good bookings for the XEV 9S clearly shows that Mahindra’s strategy is moving in the right direction.

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Mahindra’s growing strength in the SUV market

According to experts in the auto sector, the share of electric vehicles will increase further in the coming years. Electric SUVs like the XEV 9S are likely to give Mahindra a strong foothold in the EV segment. At the same time, ICE models like the XUV 7XO are still going to be attractive to consumers who are not ready to make the full switch to electric vehicles.

What does bumper booking indicate?

Overall, the huge bookings for the Mahindra XUV 7XO and XEV 9S on the first day shows that Mahindra’s dominance in the Indian SUV market is getting stronger. A booking value of over Rs 20,500 crore and around 94 thousand orders is considered a big achievement for any automobile company.