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TikTok launches PineDrama, a dedicated app for microdramas
17 Jan 2026

TikTok has launched a new standalone app called PineDrama in the US and Brazil.

The platform offers users access to microdramas, or short TV shows in one-minute episodes.

The app is available on iOS and Android devices for free, without any ads at the moment, though that could change in the future.

Content discovery and user engagement features
User experience

PineDrama comes with a "Discover" tab for content exploration, letting users choose between "All" or "Trending" dramas.

The app also offers endless vertical recommendations based on individual preferences.

It covers a wide range of genres such as thriller, romance, family, etc., with popular shows like Love at First Bite and The Officer Fell for Me.

User engagement features and TikTok's microdrama competition
Engagement tools

PineDrama also has a "Watch history" feature for users to continue watching their favorite series.

The app also has a "Favorites" section to save preferred dramas, and a comment section for sharing thoughts with other viewers.

This launch comes as TikTok launched its own "TikTok Minis" section late last year, where users can watch microdramas.

Launch marks TikTok's entry into microdrama space
Market expansion

With the launch of PineDrama, TikTok is taking on popular microdrama platforms like ReelShort and DramaBox.

The move comes as part of a larger trend in the industry, which is expected to hit $26 billion in annual revenue by 2030.

Despite past failures such as Quibi, short-form storytelling continues to evolve, with new platforms like PineDrama entering the space.