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Why is gold and silver always given in pink paper? 99 percent of people don’t know the reason
Samira Vishwas | January 21, 2026 1:24 AM CST

India is a country where people buy a lot of gold and silver. Some people buy it to invest their money, while others are very fond of wearing gold and silver, so they gold and silver buy On the other hand, the wedding season has just started and the prices of gold and silver have skyrocketed. Gold crossed the Rs 1.5 lakh mark for the first time on Tuesday and touched Rs 1.52 lakh per 10 grams in the futures market. Gold prices rose by nearly Rs 7,000 in a single session, while silver rose by Rs 3.27 lakh per kg. Silver prices have risen by 39 percent since January. People also buy a lot of gold and silver during the wedding season. You must have gone shopping sometime with your family. Have you noticed that goldsmiths always wrap gold and silver in pink paper? If so, do you know the reason?

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What is the reason behind pink paper?

Hardly anyone has ever wondered why goldsmiths always present gold or silver in pink paper, and now everyone wants to know the answer. Let us explain the reason behind this. It is said that pink paper is used to enhance the luster of gold and moonstone. Gold and silver placed in pink paper attracts attention. Especially the silver shines brightly against the pink background.

Is there another reason?

So, is this the only reason why goldsmiths present silver and gold in pink paper? It is believed to be a symbol of happiness and wealth. Additionally, paper protects gold and silver from scratches and tarnish. So, when paper should be used to protect against scratches and stains, goldsmiths use pink paper to increase luster. Pink paper has become an identity for many jewelers. It is an age old tradition and gives the customer the feeling of buying high quality jewellery. Some jewelers also do branding by printing their logo or name on it.

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