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Instagram has evolved far beyond a simple photo-sharing app. Today, it plays a major role in personal branding, content creation, and business promotion. One of its most useful features is Story Highlights, which allow users to save important Stories on their profile permanently. While regular Instagram Stories disappear after 24 hours, Highlights help you preserve and showcase your best content for as long as you want.

Whether you are a casual user, influencer, or business owner, Story Highlights make your profile more organised and informative. They appear just below your bio and offer visitors a quick overview of your interests, activities, or offerings. In this complete guide, we explain how to add Story Highlights on Instagram, how to edit them later, and what you should keep in mind while using this feature.

What Are Instagram Story Highlights and Why Are They Important?

Story Highlights are curated collections of your past Stories that stay visible on your profile even after the original Story expires. You can group Stories under specific themes such as travel, food, events, products, FAQs, or daily life.

Highlights are important because:

• They help you present your profile in a structured way

• New visitors can quickly understand who you are and what you share

• Businesses can showcase services, reviews, offers, and announcements

• Creators can build a strong visual identity using custom covers

How to Add a Story to an Existing Highlight

Even if your Story has already disappeared, you can still add it to an existing Highlight using Instagram’s archive feature.

Steps to add a Story to an existing Highlight:

1. Go to your Instagram profile by tapping your profile picture.

2. Tap on the Highlight where you want to add a Story.

3. Tap on More (three dots) in the top-right corner.

4. Select Edit Highlight.

5. If you want, you can change the name of the Highlight and tap Next.

6. Tap on Stories and select one or more Stories from your archive.

7. Tap Next, then select Done.

The selected Stories will now appear in your Highlight and remain visible on your profile.

How to Create a New Story Highlight on Instagram

You can also create a brand-new Highlight from scratch using your archived Stories.

Steps to create a new Highlight:

1. Open the Instagram app on Android, iPhone, or iPad.

2. Go to your profile.

3. Tap on New below your bio.

   • If you don’t see “New,” tap on Story Highlight.

4. Enter a name for your Highlight and tap Next.

5. Select the Stories you want to add from your archive.

6. Tap Next.

7. Choose a cover photo or use one of the Stories.

8. Tap Done to finish.

Your new Highlight will now appear on your profile.

How to Edit or Remove a Story Highlight

Instagram allows you to manage your Highlights anytime.

• Tap and hold the Highlight on your profile

• Select Edit Highlight

• Change the name, cover photo, or Stories

• To remove a Story, simply deselect it and save changes

You can also delete an entire Highlight if it is no longer relevant.

Important Things to Remember

• Stories added to Highlights stay visible until you remove them

• Anyone who could view your original Story can also view the Highlight

• Highlights work only if Story Archive is enabled in settings

• You can create multiple Highlights, but keep names short and clear

Why Story Highlights Matter for Profile Growth

Story Highlights are one of the first things visitors notice on your profile. Well-organised Highlights can increase engagement, improve credibility, and make your profile more appealing. For businesses, they act like mini landing pages, while for creators, they help build a personal narrative.

Conclusion

Instagram Story Highlights are a powerful way to turn temporary Stories into a lasting impression. Whether you want to preserve memories, promote your brand, or organise content neatly, Highlights help you do it effectively. With just a few taps, you can create, edit, and manage Highlights that truly reflect your profile.