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Netflix may be the world's largest streaming service, but it lags behind social media platforms in terms of daily engagement. Seeing this, the company is now going to redesign its app.

Netflix has now decided to take on Instagram and YouTube. To do this, it will redesign its app to increase user engagement. After this update, the Netflix app will function as an interactive hub and will no longer look like a static library of shows and movies. Although Netflix is ​​the world's largest subscription-based streaming service, it faces tough competition from social media platforms like Instagram, TikTok, and YouTube in terms of daily engagement.

What will change after the new update?

After the new update, the Netflix app will provide users with a personalized feed that will include trending clips, recommendations, and interactive prompts. The feed will also feature short-form videos, similar to Instagram. To increase interaction, Netflix may also add options like polls, quizzes, and community discussions. The app will focus on daily discovery and will show clips from shows and movies so that users can discover content beyond their pre-set watchlist.

The challenge Netflix currently faces

Currently, Netflix is ​​struggling with the challenge of daily engagement. Even if a user watches movies or shows for several hours in a day, there's no guarantee that they will open the app daily. On the other hand, social media apps are designed in such a way that users visit these platforms multiple times a day. Now, Netflix wants to bridge this gap with the new update. The company wants its users to spend time on its platform even when they are not watching a film or show. The company hopes this will increase retention rates and strengthen its share in the digital landscape.