Top News

Emporio Armani perfume with 'light and fresh' scent is 50% off ahead of Valentine's Day
Reach Daily Express | January 22, 2026 11:40 PM CST

Valentine's Day is just around the corner and if you're searching for a fragrance to treat special someone, or indulge yourself, Boots is currently offering the Emporio Armani Diamonds Eau de Parfum (50ml) for £31, slashed from £62.

It is described as belonging to the fruity amber fragrance category, "inspired by both the past and present, the traditional and the modern", according to the Boots website. The fragrance has top notes of lychee and raspberry, which transition to heart notes of rose, lily of the valley, patchouli and freesia, before concluding with base notes of vetiver, amber and vanilla.

In addition to its actual scent, the perfume is housed in an eye-catching sculptured, "sparkling block of glimmering glass" that looks like a cut diamond, reports the Daily Record.

The Emporio Armani Diamonds Eau de Parfum has received an impressive 4.7 out of five stars from over 500 reviews. One satisfied customer stated: "I am delighted with this perfume. It lasts all day and I have had many compliments."

Another reviewer shared: "Beautiful light, fresh fragrance perfect for day wear. It's my go to and I've worn it for years."

A third person remarked: "A superb perfume. Not too overpowering but enough fragrance to be noticed. Lasts all day but lovely to top it up!"

However, a few customers deducted a star, with one explaining: "Lovely scent but does not last long enough - no more than half a day on my wife."

On the other hand, a glowing five-star review of the Emporio Armani Diamonds Eau de Parfum reads: "Nicest perfume on the market. My go-to, has been for as long as I can remember. Smells absolutely delicious and lasts for quite some time. Absolutely recommend. If you haven't tried it yet, do!"

READ NEXT:

  • Uniqlo shoppers get 'beautifully soft and comfortable' jumper for less than £35
  • M&S shoppers get 'unbelievably warm and cosy' puffer for 20% less in sale
  • H&M coat channels Claudia Winkleman's The Traitors look but is over £600 cheaper
  • M&S coat that 'looks more expensive' now down to £35 in winter sale
  • 'Lightweight and warm' Uniqlo cashmere jumper now less than £60


READ NEXT
Cancel OK