Virat Kohli is an Indian athlete with one of the largest social media followings in the world, especially on Instagram. The veteran Indian batter is the third-most followed athlete on Instagram after legendary footballers Cristiano Ronaldo and Lionel Messi, with 274 million followers. Given his rising popularity worldwide and brand appeal, Virat Kohli charges between INR 11 and 14 crore per sponsored post on the platform.
Since the former Team India captain has a massive brand value of INR $231.1 million (₹2,049 crore) as of 2024, he continues to be one of the most sought-after athletes for brand endorsements, further boosting his earnings from social media collaborations. The charges for Instagram posts depend on various factors, including brand scale, campaign duration, content format, exclusivity clauses, and the overall marketing reach of the promotion.
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