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Aldi to give away free £100 vouchers to customers every week of 2026

Reach Daily Express | January 23, 2026 9:41 PM CST

Aldi is giving away £100 vouchers to customers every week in 2026. Those who wish to get their hands on the vouchers need to contact the supermarket with their receipts. The supermarket, which was recently named the cheapest in the UK, is bringing back its Mamia New Parent Fund for 2026, following its launch last year. As the name suggests, the programme aims to support new parents with the cost of essentials, such as nappies.

Research found that a fifth (17%) of new parents said recurring nappy purchases are among the highest, unexpected costs. To support parents with this, Aldi has announced £5,200 worth of £100 vouchers to be given out to new parents across the country. Customers who wish to receive a voucher need to email mamiaparentfund@aldi.co.uk with a receipt showing their latest Mamia purchase. Aldi will choose one applicant each week throughout the year to receive the voucher, which can be spent in any Aldi store.

Aldi has said that parents who choose its Mamia nappies can save up to £380 over the first year compared with leading-branded equivalents.

Julie Ashfield, chief commercial officer at Aldi UK, said: "We know that welcoming a baby brings immense joy, but it can also bring unexpected financial challenges at a time when every penny counts.

"The response to last year's Fund showed us just how much parents value this support, with thousands applying. That's why we're bringing the Mamia New Parent Fund back for 2026 to continue giving families a helping hand with those everyday essentials."

The Mamia range includes nappies, wipes, baby food and toiletries. The supermarket says that these products are rigorously tested to match the standard of other brands, but are priced much lower.

To enter the draw, you must include your full name, your country of residence, your email address, and a picture of your receipt showing your Mamia purchase at a UK ALDI store (with receipt dated within the seven days prior to the date of entering the Prize Draw).

Entries are now open and will be until January 2027. The supermarket's independent judges will select one winner at random from valid entries received over the previous seven days for the duration of the Prize Draw.

A total of 52 vouchers are to be given out throughout the year. Entry is open to UK residents aged 18 or over.

Consumer group Which? found that Aldi was the cheapest supermarket for UK shoppers in 2025. It was followed by Lidl in second place, then Asda, Tesco and Sainsbury's, in that order.