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Frankie Bridge has kicked off the year with sustainable New Year's resolutions, telling fans, "It's my goal to try and switch to using some more natural products this year." This includes ditching your average deodorant for a natural, sustainable alternative.

Frankie shared with fans: "In case you've missed it, I've switched to using Fussy," a natural deodorant to rival the likes of popular brands like Wild.

Telling her Instagram followers she's been absolutely smitten with eco-friendly brand Fussy and its clever refillable deodorant sticks, Frankie unfortunately held back on revealing her signature scent. That said, we do know where to shop for your own natural deodorant in a range of fragrances for less than £15.

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Similar to Wild's approach, Fussyprovides a reusable plastic outer case alongside refills in your chosen fragrance. Scent options include Jasmine Bloom, a soothing blend that marries delicate jasmine notes with crisp green tea undertones, Cloud Nine, a combination of cotton, sandalwood and vetiver or Coconut Milk.

Though Frankie didn't share what scent she's opted for, the Cloud Nine Starter Pack features a stylish ocean blue plastic holder just like Frankie's and one pod of the Cloud Nine scented deodorant for £13 at Holland & Barrett.

Frankie's new deodorant brand delivers round-the-clock protection whilst boasting an entirely natural formulation for fans of botanical and crisp aromas. It's also vegan and cruelty-free.

One shopper who joins Frankie in singing Fussy'spraises writes: " I thought this product was great I've went and bought the refills for it. I love how it is made from natural products. It smells great and made me smell great all day it works perfectly! It is also nice and compact with a tight fitting lid making it perfect to just pop in your bag for when you're on the go! It felt dry as soon as it was applied, no sticky residue was left and didn't leave any marks on my tops making it very comfortable to wear."

Another buyer beams: "Such a good product and a good price! I previously wore mitchum as that was the only product that I wouldn't sweat with but Fussy is a game changer!"

A third reviewer raves: "Really good deodorant, I’ve used many others but they all pretty much don’t last long and full of chemicals. However this is really good."

One customer comments: "After always using an aerosol deodorant I switched to Fussy and don’t think I’ll go back to aerosols."

While further praise comes from this 5-star reviewer, though they do share one insight that may be a downer for some: "So far so good and a lovely fragrance that doesn’t linger too long. Seems to do the job."

For more refillable and natural options, you can pick up the Wild Stick Deodorant and case for £16.49, or Space NK is offering the Salt & Stone Bergamot & Hinoki Deodorant Gel for £20.