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Badshah has never really tried to hide his taste for the rare, the bold, and the ridiculously expensive. Cars, sneakers, watches - if it’s limited edition and hard to get, chances are it’s already on his radar. But his latest confession? That’s where things get interesting.

Because behind the diamond chains and chart-topping tracks is a man who, at one point, seriously thought of dropping everything and moving to Switzerland… to learn how to make watches.

Yes. Make them.

Luxury, but make it personal

By now, Badshah’s relationship with luxury is almost part of pop culture lore. In 2025, he made headlines for parking a ₹12.45 crore Rolls-Royce Cullinan in his garage. Before that, he became the first Indian to collaborate with Maybach on a limited-edition eyewear line. And just last month, he casually stepped out wearing a pink “Barbie” Rolex worth a jaw-dropping ₹9 crore - one of only ten in the world, owned by names like Lionel Messi.

But here’s the twist. For Badshah, watches aren’t just status symbols. They’re tiny machines. Art pieces. Obsessions.

In a recent chat with Curly Tales, the rapper let slip something fans probably didn’t see coming - he doesn’t just collect watches, he studies them. Almost reveres them.

“I don’t have many,” he admitted, almost sheepishly. “About 10 to 15. But they’re rare. And expensive. And the craftsmanship behind them is what fascinates me.”

Coming from someone who owns over 500 pairs of sneakers - and hasn’t worn half of them - that’s saying something.

The Switzerland daydream

Then came the line that changed the mood of the interview.

“A few days ago, I was thinking of leaving everything and going to Switzerland to learn watchmaking,” he said, almost casually. “I was actually considering it.”

Imagine that for a second. One of India’s biggest music stars swapping studios for workshops, beats for balance wheels.

What drew him in wasn’t the glamour. It was the patience.

Badshah spoke about watchmakers who create barely ten watches a year. Ten. All mechanical. No batteries. No shortcuts. Just thousands of tiny parts assembled by hand, month after month.

“So many people have given their lives to making watches,” he said. “This small thing on your wrist takes so many man-hours to finish.”

Suddenly, the rapper talking about tour schedules and chart positions feels worlds away from this quiet, obsessive admiration for precision.

Inside his watch world

And when Badshah talks about craftsmanship, he isn’t exaggerating.

One of his prized pieces is from Greubel Forsey - the kind of brand even seasoned collectors whisper about. The model? GMT Balancier Convexe. Handmade. Around 500 to 700 components. Eight months to finish a single watch.

The price? Roughly $400,000. About ₹3.6 crore.

But money isn’t the headline here. The watch has a tiny rotating globe at its centre - a three-dimensional Earth that shows world time. It tracks local time, universal time, a second time zone, even day and night. Sapphire crystals. Sculpted metal. A miniature universe on the wrist.

It’s the kind of piece you don’t buy to show off. You buy it because you’re in too deep.

Of course, the rest of his collection reads like a greatest-hits album of haute horology - Patek Philippe Nautilus, Richard Mille tourbillons, Hublot Big Bangs. The kind of watches auction houses fight over and collectors wait years for.

Fashion, but with feeling

What makes this phase fascinating is that it feels different from celebrity luxury as usual. This isn’t about stacking brands for Instagram. It’s about curiosity. About slowing down in a world that runs on speed.

In an industry where trends change every season and hype fades fast, Badshah seems drawn to the opposite - objects that take months, sometimes years, to exist.

There’s something poetic about that.

The man who built his career on fast beats and viral hooks now dreaming of crafting machines that tick quietly for decades.

Maybe he won’t really move to Switzerland. Maybe the studios will win. But the fact that he even thought about it says a lot about where fashion - and luxury - is heading.

Less noise. More meaning.

And in Badshah’s case, a reminder that behind every headline purchase, there might just be a collector who’s fallen in love with time itself.