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Axis Communications is entering 2026 with an ambition to redefine its role in the global security landscape, accelerating a shift from hardware manufacturing to fully integrated, intelligence‑driven security systems. The company describes the year ahead as “a defining chapter,” marking a decisive move toward becoming a provider of “intelligent, integrated, mission‑critical security systems.”

According to Axis, this evolution is rooted in a broad portfolio that now spans network video, audio, analytics and access control technologies engineered to work in unison. The emphasis, the company says, is on enabling organisations to transition “from reactive monitoring to proactive operations.” This shift is designed to produce “faster response times, dramatically higher detection accuracy, and systems that actively contribute to operational resilience,” said Loubna Imenchal, Managing Director for Middle East, Türkiye, Central Asia and Africa at Axis Communications.

The broader market is reinforcing this trajectory. Imenchal notes that global demand for surveillance technology is undergoing “sustained and structural growth,” driven by long‑term investments in smart cities, national infrastructure and digital transformation. While the video surveillance market is projected to grow at nearly 6% annually through 2030, the company stresses that “growth is no longer driven by cameras alone—it is driven by the value extracted from data.”

That shift is being led by businesses reassessing what security technology can deliver. “Businesses today are under pressure to do more with less,” Imenchal explains, pointing to AI, machine learning and edge analytics as catalysts turning cameras into “intelligent sensors” and video into a “strategic asset.” The result, she says, is that “security is no longer a cost centre. It is becoming a source of measurable business value.”

Regional demand is also accelerating, with the Middle East—particularly the UAE and Saudi Arabia—described as “one of the most dynamic growth regions globally” due to large‑scale mega‑projects and digital infrastructure development. Africa is also emerging as a long‑term opportunity, driven by urbanisation and public‑sector digitisation.

Loubna Imenchal, Managing Director for Middle East, Türkiye, Central Asia and Africa at Axis Communications.

Imenchal says Axis’s evolution “strongly aligns with my leadership philosophy: clarity of direction, disciplined execution, and customer‑centric innovation.” Intersec Dubai 2026, she adds, demonstrated both the pace of industry change and the company’s expanding influence.

Artificial intelligence remains the defining force. “AI has fundamentally reshaped physical security,” Imenchal says, noting that AI‑enabled devices now deliver advanced detection, classification and contextual interpretation. The company emphasises that it does not simply add AI onto existing devices; instead, it “architects intelligence into them,” ensuring reliability and real‑world performance.

Looking ahead, Axis views security as shifting from “protection to prediction,” driven by the convergence of AI, edge computing and cloud‑based systems. Organisations that treat security as “digital infrastructure” rather than discrete hardware, it argues, will gain competitive advantage.

Axis plans to strengthen its leadership in the Middle East and Africa, expand intelligent solution adoption and deepen long‑term partnerships. “Our ambition,” the company says, “is to shape—not follow—the future of intelligent security.”