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mystery of pink paper

Buying gold and silver in the country is not just a financial investment, it is an age-old tradition. On festivals, weddings and auspicious occasions gold and silver Buying jewelery is considered a symbol of prosperity, security and good luck, but have you ever noticed that whenever you go to a jewelery shop to buy gold or silver, almost all the jewelers give the jewelery wrapped in a special pink paper. People bring it home, but they would hardly have thought about pink paper, so let us know whether it is just a custom or there is some reason behind it…

Actually, goldsmiths have been following the tradition of wrapping gold and silver in pink paper for generations. This practice is prevalent everywhere from small rural shops to big reputed jewelery stores. Customers also find it natural, but this tradition is not just a ritual, there are scientific and psychological reasons behind it.

pink paper looks attractive

Pink color is soft and pleasing to the eyes. The natural yellow shine of gold shines even more on the background of this color. This makes the jewelery look more precious and attractive. According to experts, pink color has a positive impact on the consumer's mind and makes the shopping experience special.

Pink paper also helps in security

Pink paper is generally soft and protects gold and silver jewelery from scratches or damage. Apart from this, this paper has a light coating which protects the jewelery from getting damaged. It reduces the effects of moisture, sweat and elements present in the air. As a result, the jewelery remains shining like new for a longer period.

Symbol of faith and good luck

According to ancient beliefs, gold is a metal related to Goddess Lakshmi. Pink and red colors are considered auspicious and are symbols of positive energy. For this reason, pink paper is also considered a symbol of protection from the evil eye. Gold wrapped in such paper is considered auspicious and safe.

Disclaimer: The information given in this news is based on religious beliefs and general information. TV9 Bharatvarsha does not confirm this.