Is Amazon preparing for another round of corporate layoffs? The employees of Amazon were rattled on January 27 after receiving an accidental internal calendar invite titled 'Send Project Dawn email', fuelling speculations about the impending corporate layoffs. The invitation sent by the company is linked to an internal invitation which is aimed at improving efficiency, reports Business Insider. The worrying email stoked concerns about job cuts that are expected in coming days. The invitation was for a calendar event at 5 a.m. Pacific time on Wednesday, but it was canceled shortly after it was sent.
The email was written by Colleen Aubrey, senior vice president of AWS Solutions, although it appears to have been sent by an assistant. The email was sent late on Tuesday and referred to a swathe of employees in the US, Canada and Costa Rica having been laid off as part of an effort to "strengthen the company." The message was apparently shared by mistake, as it was quickly cancelled.
ALSO READ: Is Jaya Ekadashi on January 29? Check date, time, puja rituals, significance and powerful mantras to please Lord Vishnu
Prior to AWS, Colleen led Amazon Advertising product teams, and for more than 15 years, helped build Amazon’s advertising products and services into an industry-leading ad tech offering. She also led Amazon’s Self-Service Performance Advertising Products from 2016 to 2021, guiding a global team in developing advertising solutions used across 10 countries.
Prior to Amazon, Colleen worked for News Corporation in Sydney, Australia, building the job board product and business. She entered the e-commerce industry with HotJobs.com in 1999. She earned a BS in Applied Science from University of Canberra, and an MBA from Macquarie University.
"Changes like this are hard on everyone," Aubrey's message continued. "These decisions are difficult and are made thoughtfully as we position our organization and AWS for future success."
ALSO READ: Delhi, Noida and Gurugram weather: Cold wave and dense fog to continue in capital due to Western Disturbance? Check IMD's latest forecast for Delhi-NCR
Amazon employs around 1.5 million people globally, with around 350,000 in corporate roles. Amazon has not said where the latest job losses will fall or which countries will be affected.
The email was written by Colleen Aubrey, senior vice president of AWS Solutions, although it appears to have been sent by an assistant. The email was sent late on Tuesday and referred to a swathe of employees in the US, Canada and Costa Rica having been laid off as part of an effort to "strengthen the company." The message was apparently shared by mistake, as it was quickly cancelled.
Who is Colleen Aubrey?
Colleen Aubrey is Senior Vice President of AWS Applied AI Solutions. In this role, she leads the team responsible for building a new pillar to AWS’s business; applications that leverage Amazon's unique experience and expertise to help businesses handle their day-to-day operations, according to Amazon AWS website. She joined Amazon in the year 2005 and she led the UK Marketplace Sales team based in London.ALSO READ: Is Jaya Ekadashi on January 29? Check date, time, puja rituals, significance and powerful mantras to please Lord Vishnu
Prior to AWS, Colleen led Amazon Advertising product teams, and for more than 15 years, helped build Amazon’s advertising products and services into an industry-leading ad tech offering. She also led Amazon’s Self-Service Performance Advertising Products from 2016 to 2021, guiding a global team in developing advertising solutions used across 10 countries.
Prior to Amazon, Colleen worked for News Corporation in Sydney, Australia, building the job board product and business. She entered the e-commerce industry with HotJobs.com in 1999. She earned a BS in Applied Science from University of Canberra, and an MBA from Macquarie University.
What did the email sent to Amazon employees read?
According to the report, the email invite with the subject line ‘Project Dawn’ was described as part of Amazon’s ongoing effort to streamline operations. “This is a continuation of the work we’ve been doing for more than a year to strengthen the company by reducing layers, increasing ownership, and removing bureaucracy, so that we can move faster for customers,” Aubrey’s note read. "The notifications to impacted colleagues in our organization who are based in the US, Canada, and Costa Rica have now been completed." While the email made clear that the cuts were happening at Amazon, employees had not yet been officially informed."Changes like this are hard on everyone," Aubrey's message continued. "These decisions are difficult and are made thoughtfully as we position our organization and AWS for future success."
ALSO READ: Delhi, Noida and Gurugram weather: Cold wave and dense fog to continue in capital due to Western Disturbance? Check IMD's latest forecast for Delhi-NCR
Amazon layoffs
US technology giant Amazon has confirmed it will cut 16,000 jobs in the coming days, reports BBC. The lay-offs had been expected by Amazon employees for weeks, according to a former worker who asked not be identified. This came hours after it told staff about a new round of global redundancies in an email apparently sent in error. The reductions would mark the company's second round of mass layoffs since October, when it eliminated roughly 14,000 jobs.Amazon employs around 1.5 million people globally, with around 350,000 in corporate roles. Amazon has not said where the latest job losses will fall or which countries will be affected.
