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Samsung launches ‘PLUS’ campaign for Vision AI TV
Samira Vishwas | January 31, 2026 6:24 AM CST

Gurugram. Samsung, India’s leading consumer electronics brand, has announced its ‘Made for India’ PLUS campaign. This special initiative makes the TV buying experience even more rewarding for Indian consumers. Under this campaign, big screen, smart vision AI technology, free TV channels, extended warranty and easy finance options will be available in a single package. It also reflects Samsung’s commitment to delivering solutions ready for future needs.

The campaign builds on Samsung’s leadership as the world’s No. 1 TV brand for 19 consecutive years. This offer will be available on Samsung’s Neo QLED, OLED and Crystal UHD TV range. Under this, consumers will get more than 150 national and international free channels through ‘Samsung TV Plus’. In these, entertainment, movies and news can be watched without any subscription or download.

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    These TVs provide lifelike viewing experience on the big screen. Picture quality is intelligently enhanced through Samsung Vision AI technology. Also, it will support operating system upgrades for 7 years, so that your TV will continue to work with new features for years.

    Senior Director, Visual Display Business, Samsung India Viplesh Dang Said, “’Made for India’ PLUS) The campaign is a result of our deep understanding of the preferences and expectations of Indian consumers. Today’s buyers want not only great picture quality, but also durability, a smart experience and reliable service. “With Plus, we bring together innovation, convenience and reliability, making the premium TV experience accessible to every home.”

    Under this ecosystem, customers will get the facility of ‘Samsung Care+’ for better service, which includes warranty of up to 5 years. It also comes with a 2-year comprehensive warranty starting at just Rs 599, backed by Samsung’s nationwide service network and 100% genuine parts.

    Along with this, paperless and easy finance options are being provided through ‘Samsung Finance+’, which also includes plans with 0% interest. This simple process makes shopping extremely convenient for customers.

    Samsung has future-proofed its customers’ investments by incorporating AI features, longer software upgrades, and technology like ‘Samsung Knox Vault’ for data security. This initiative reflects Samsung’s vision to deliver long-term value to Indian families and further strengthens the company’s hold in the Indian TV market.


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