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Pan-India star Tamannaah Bhatia, after delivering back-to-back hits down south and making Bollywood fans groove to foot-tapping numbers, has now stepped into entrepreneurship with her jewellery brand, Tamannaah Fine Jewellery. She recently launched her brand’s store in Juhu, Mumbai, on Saturday.

Who’s who from Bollywood and the South film industry graced their presence at the store launch, and several videos and pictures from the red carpet soon went viral on social media.

With Bollywood friendships often said to be short-lived in the age of social media, after Disha Patani, Mouni Roy, SRK-Rani, we now have Samantha and Tamannaah’s friendship grabbing headlines.

At Tammy’s store launch, Samantha Ruth Prabhu was also present. Among the several viral clips, one video shows Tammy and Sam happily flaunting their rings and jewellery, unfazed by paps around, they were engrossed in sharing each other thier jewellery, indeed typical girl things.

Another clip shows The Bads of Bollywood director Aryan Khan arriving to support Tamannaah. He posed for the paparazzi on the red carpet and also with the Bads of Bollywood actress Anya Singh at the event. Before exiting, Aryan Khan was seen hugging and kissing Tamannaah, though not directly in front of the camerasthe paps zoomed in to catch a glimpse.

Other videos show Sidharth Malhotra also gracing the event. He posed for the paparazzi with Tamannaah. Rhea Chakraborty, Sidharth Malhotra, Pooja Hegde, Avinash Tiwary, and Farah Khan were among the other celebrities who attended the store launch.

Take a look at the photos and videos

Who wore what!

The launch ceremony was hosted by Tamannaah Bhatia along with her parents. She opted for loose-fitting trousers paired with an off-shoulder white ruffled top, accessorised with diamond jewellery, pointed silver heels, and a loose bun.

Samantha flounced her midriff as she opted for a crop top and a jacket.

Work Front

Tamannaah became an internet sensation following her stunning performance in Stree 2’s song Aaj Ki Raat. She will next be seen in Siddhant Chaturvedi’s V. Shantaram biopic, where the actress is set to play Jayashree, while Siddhant Chaturvedi will portray V. Shantaram.

Written and directed by Abhijeet Shirish Deshpande, the biopic delves into the remarkable life of Shantaram Rajaram Vankudre, born in 1901, whose work deeply influenced Indian cinema’s artistic and social consciousness. In 1929, he co-created Prabhat Film Company, and in 1942, he launched Rajkamal Kalamandir. While his later films pushed boundaries with concepts far ahead of their time, his early work produced landmarks like Ayodhyecha Raja, the first Marathi talkie.