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Singer Arijit Singh’s announcement about stepping away from Bollywood playback singing has left fans emotional, with tributes pouring in from across the country. Among the many heartfelt reactions, a special one came from Amul, whose topical post struck an emotional chord online.

Amul’s creative salute goes viral

Taking to Instagram, Amul shared a signature topical illustration depicting a cartoon version of Arijit Singh holding a guitar and a slice of toast, accompanied by a female singer with a microphone. The artwork carried the line “Don’t stop Singhing!”, blending wordplay with warmth. The caption read: “Amul Topical: Arijit Singh steps away from playback singing!”

The post quickly resonated with fans, many of whom praised the brand for acknowledging the singer’s contribution to Indian music with sensitivity and respect.

Arijit Singh’s emotional announcement

Earlier this week, Arijit surprised listeners by announcing that he would no longer take up new playback singing assignments in films. Thanking fans for years of love, he described his journey as “wonderful” while reassuring audiences that music would always remain a part of his life.

“I am not going to be taking any new assignments as a playback vocalist from now on. I am calling it off,” he wrote, adding that the decision was deeply personal and long considered.

Why he chose to step back

Clarifying speculation, Arijit said his decision was not driven by a single incident. Instead, he cited creative restlessness and a desire to explore music beyond conventional formats. He also confirmed that he would honour existing commitments and continue working independently.

A legacy that remains

With timeless songs like Tum Hi Ho, Channa Mereya, Agar Tum Saath Ho and Kesariya, Arijit Singh has shaped a generation’s emotional soundtrack. While his absence from playback singing marks the end of an era, tributes like Amul’s reflect how deeply his voice continues to live in people’s hearts.