New Delhi, 2 February 2026: Just 6 days before the start of T20 World Cup 2026, Pakistan Cricket Board (PCB) has created a stir by boycotting the match against India. This decision, taken following the orders of the Government of Pakistan, has caused an earthquake not only in the sports world but also on the economic front. If this match is not played, the International Cricket Council (ICC) is at risk of incurring a huge loss of approximately Rs 200 crore.
The main source of ICC’s income is the matches between India and Pakistan. This match generates the most revenue in any ICC tournament. According to the report, generally Rs 100 crore is earned from any Indian match, but this figure doubles in India-Pakistan match. The official broadcaster of the tournament will suffer a huge loss in advertising revenue due to the cancellation of this match, which will ultimately have a direct impact on the fees paid to ICC.
Ad rates are sky high during India-Pakistan match. The price of a 10 second ad slot for this match ranges from Rs 25 lakh to Rs 40 lakh. In case of match cancellation, broadcasters will lose this income and hence the total loss is likely to reach Rs 200 crore.
- ICC can take strict measures to compensate for this loss
penalty and compensationAccording to sources, ICC can force PCB to compensate the loss caused to the broadcaster.
Revenue sharing model: There will be a cut in the funds given by ICC to the cricket boards of every country. A rich board like BCCI will be able to bear this, but these losses will be unbearable for PCB facing financial crisis.
ICC has already warned PCB of facing ‘serious consequences’. If Pakistan remains firm on its decision, not only the penalty but also its participation in future events may be at risk.
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