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Quick commerce is king for Emami as fast delivery becomes key growth driver
ET Online | February 4, 2026 9:38 PM CST

Synopsis

In the fast-paced world of retail, Emami Limited recognises quick commerce as a major driver of growth. The third quarter of FY26 witnessed an impressive doubling in sales through this swift delivery service, now representing 20% of their e-commerce segment. Despite navigating through the complexities of GST 2.

Emami shares surge 9% after Q3 PAT grows 15% YoY; Rs 6/share dividend declared
If you’ve noticed your favourite FMCG products arriving at your doorstep faster than ever, you’re not imagining it.

Quick commerce -- ultra-fast delivery in minutes or hours -- is now a major driver of growth for Emami Limited.

In fact, this channel doubled its sales in Q3FY26 and now makes up 20% of the company’s e-commerce business.


Also Read: Emami shares surge 9% after Q3 PAT grows 15% YoY; Rs 6/share dividend declared

Even though the early part of the quarter was disrupted by GST 2.0 changes, Emami bounced back strongly.

Consolidated sales grew 11%, domestic volumes rose 9%, and international markets added 9% growth, showing that the company is handling both policy changes and market challenges well.

Rural demand stayed steady thanks to stable agricultural incomes, while urban buyers gradually increased spending as inflation eased.

Seasonal demand during winter also helped push sales of health and personal care products.

At the same time, Emami is expanding in organised retail, which now accounts for 32% of domestic revenue.

On top of that, new products like Kesh King Gold Hair Serum, BoroPlus Lip Balm, and Brillare Rosemary Oil Shots are keeping the portfolio fresh and relevant for modern consumers.

The takeaway? For Emami, quick commerce isn’t just a channel -- it’s a way to meet today’s fast-moving consumer expectations, combining speed, convenience, and wider access.

And for shoppers, it means your favorite brands are closer -- and faster -- than ever.


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