Just days after launching a series of advertisements aimed at the way ads might appear inside ChatGPT, Anthropic, the AI company behind Claude, has updated the homepage of its assistant to spell out what it believes makes Claude different.
Visitors to the site are now greeted with a friendly introduction, positioning Claude as a tool for “working, imagining, and deep thinking”. The page then highlights several core ideas about the chatbot, and underlines the fact that conversations remain free from advertising.
Here's what Claude’s homepage now says:
Hey there, I’m Claude.
I'm your AI assistant for working, imagining, and deep thinking.
Here’s a few things you should know about me:
Ask me anything
Chat with me about anything from simple asks to complex ideas! Guardrails keep our chat safe.
Ad-free chats
I won't show you ads. My focus is being genuinely helpful to you.
The update follows Anthropic’s first-ever Super Bowl advert, a 30-second commercial that clearly takes aim at a rival AI company. The ad plays on the idea of how annoying it would be if advertising interrupted personal AI conversations.
In one version of the advertisement, a young man working out in a park asks a muscular stranger for advice on how to get six-pack abs. The stranger begins replying in a stiff, robotic way (like a chatbot) before suddenly switching to a sales pitch for ‘StepBoost Max’ insoles, complete with a promo code. Then came the blunt and hard-to-miss tagline: ‘Ad are coming to AI, But not to Claude’.
Although OpenAI and ChatGPT are never mentioned by name, many have taken the campaign as a direct dig at OpenAI’s recent move to experiment with ads in the free version of ChatGPT.
OpenAI CEO Sam Altman responded to the campaign on Wednesday, saying the adverts were “funny” but also “clearly dishonest”. He criticised Anthropic for what he described as “doublespeak”, arguing that the company was attacking practices that don’t actually exist, and using exaggerated examples to make its point.
Visitors to the site are now greeted with a friendly introduction, positioning Claude as a tool for “working, imagining, and deep thinking”. The page then highlights several core ideas about the chatbot, and underlines the fact that conversations remain free from advertising.
Here's what Claude’s homepage now says:
Hey there, I’m Claude.
I'm your AI assistant for working, imagining, and deep thinking.
Here’s a few things you should know about me:
Ask me anything
Chat with me about anything from simple asks to complex ideas! Guardrails keep our chat safe.
Ad-free chats
I won't show you ads. My focus is being genuinely helpful to you.
The update follows Anthropic’s first-ever Super Bowl advert, a 30-second commercial that clearly takes aim at a rival AI company. The ad plays on the idea of how annoying it would be if advertising interrupted personal AI conversations.
In one version of the advertisement, a young man working out in a park asks a muscular stranger for advice on how to get six-pack abs. The stranger begins replying in a stiff, robotic way (like a chatbot) before suddenly switching to a sales pitch for ‘StepBoost Max’ insoles, complete with a promo code. Then came the blunt and hard-to-miss tagline: ‘Ad are coming to AI, But not to Claude’.
Although OpenAI and ChatGPT are never mentioned by name, many have taken the campaign as a direct dig at OpenAI’s recent move to experiment with ads in the free version of ChatGPT.
OpenAI CEO Sam Altman responded to the campaign on Wednesday, saying the adverts were “funny” but also “clearly dishonest”. He criticised Anthropic for what he described as “doublespeak”, arguing that the company was attacking practices that don’t actually exist, and using exaggerated examples to make its point.
