JioStar today announced the appointment of Bhaskar Ramesh as Head of Entertainment Sales, Digital, signaling a strong push into data-driven, modern advertising for the streaming giant.
Ramesh joins from Google, where he served as Director – Omnichannel Businesses and was a key member of the India leadership team. During his tenure, he spearheaded strategic partnerships across sectors including Technology, Retail, Finance, CPG, and Automotive, while driving digital transformation across both traditional and digital channels.
At JioStar, Bhaskar will report to Kevin Vaz, CEO, Entertainment, and will be tasked with building a modern, data-led advertising ecosystem. The role focuses on delivering measurable outcomes for brands, deepening advertiser partnerships, and integrating content, technology, and sales into a single commercial engine.
“I believe that the future of streaming will be built as much on smart monetization as on engaging content. It was important for us to identify a leader who understands how data, technology and creativity come together to deliver perceptible outcomes for our partners. With the strong digital expertise that he brings to bear, I am confident that Bhaskar will add tremendous value to the business,” said Vaz.
Bhaskar has been instrumental in shaping YouTube India’s growth, scaling its monetization into a multi-billion dollar business, and tackling challenges across planning, pricing, and measurement. He has also advised India’s largest brands on digital growth and represented the country at global strategy forums.
Before Google, he held leadership roles across CPG and Media & Entertainment at Godrej, Marico, and Reliance Broadcast Network, building a solid foundation in brand building, P&L management, operations, and business development. He holds a post-graduate diploma in Management from SP Jain Institute of Management & Research.
Ramesh joins from Google, where he served as Director – Omnichannel Businesses and was a key member of the India leadership team. During his tenure, he spearheaded strategic partnerships across sectors including Technology, Retail, Finance, CPG, and Automotive, while driving digital transformation across both traditional and digital channels.
At JioStar, Bhaskar will report to Kevin Vaz, CEO, Entertainment, and will be tasked with building a modern, data-led advertising ecosystem. The role focuses on delivering measurable outcomes for brands, deepening advertiser partnerships, and integrating content, technology, and sales into a single commercial engine.
“I believe that the future of streaming will be built as much on smart monetization as on engaging content. It was important for us to identify a leader who understands how data, technology and creativity come together to deliver perceptible outcomes for our partners. With the strong digital expertise that he brings to bear, I am confident that Bhaskar will add tremendous value to the business,” said Vaz.
Bhaskar has been instrumental in shaping YouTube India’s growth, scaling its monetization into a multi-billion dollar business, and tackling challenges across planning, pricing, and measurement. He has also advised India’s largest brands on digital growth and represented the country at global strategy forums.
Before Google, he held leadership roles across CPG and Media & Entertainment at Godrej, Marico, and Reliance Broadcast Network, building a solid foundation in brand building, P&L management, operations, and business development. He holds a post-graduate diploma in Management from SP Jain Institute of Management & Research.
