As gold and silver have become expensive in recent times, this investment has proved to be beneficial. Be it any festival or someone's birthday, people celebrate special occasions by buying jewellery.
Whenever you buy jewelery from a goldsmith, especially gold or silver, have you noticed that it is wrapped in pink colored paper. People often see this and ignore it. No one tries to know the reason behind it. Today we are going to tell you the real logic behind this. After all, why does every goldsmith in the country wrap your jewelery in pink paper only, why not in black or white paper?
There is no reason behind this. Although, none of this is scientific but it is definitely logical:
1. Enhances shine
It is said that the color of gold and silver contrasts with pink color. Due to this, when these ornaments are taken out from the paper, they look even more shiny. However, if they are wrapped in white or other colored paper, their shine fades. In such a situation, to make the jewelery look more shiny, the goldsmith wraps it in pink colored paper.
2. Provides security
The type of paper in which jewelery is wrapped is known to absorb moisture. In such a situation, air does not reach the jewelery and its shine remains intact.
3. Religious belief
There is also a religious belief behind using this color. Actually, according to Hindu religion, gold is a symbol of Goddess Lakshmi. And pink color is the favorite of Goddess Lakshmi. For this reason, the goldsmith always wraps the gold in pink colored paper.
4. Does attract
If we look at psychological reasons, pink color attracts customers. It is believed that they consider their jewelery safe in pink colored paper. This signal goes to their brain that their jewelery has been packed properly. In such a situation they feel satisfied.
