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NCERT's digital innovation, the 'e-Magic Box' app, powered by AI technology, launched for children.
Siddhi Jain | February 20, 2026 1:15 AM CST

The National Council of Educational Research and Training (NCERT) has launched a unique digital initiative, the 'e-Magic Box' app, powered by artificial intelligence (AI).

In today's digital age, children's education is no longer limited to books. With changing technology, educational methods are also changing. Proper guidance and engaging content, especially for young children during their early education, can enhance their learning manifold. With this vision, the National Council of Educational Research and Training (NCERT) has launched a unique digital initiative, the 'e-Magic Box' app. This app, powered by artificial intelligence (AI), has been developed with children, parents, and teachers in mind. Its goal is to enable children to learn through play and for adults to actively participate in their learning journey.

What is the 'e-Magic Box' app?

E-Magic Box is a digital learning platform that provides stories, songs, fun activities, and interactive guidance all in one place. The app is powered by three AI bots that instantly answer questions and facilitate learning. With the launch of the app, NCERT has also launched a campaign called "Empire of Learning and Learning." This initiative aims to encourage families and teachers to regularly use the platform and engage in learning with their children.

Three key AI bots in the app:

1. Katha Sakhi - creates interesting and imaginative stories for children. Its purpose is to stimulate their curiosity and strengthen their thinking skills.

2. Parent Tara - answers parents' questions and provides guidance on parenting, behavior, and early childhood education.

3. Shikshak Tara - designed to assist teachers and provide suggestions for better classroom instruction and activity-based learning. Users can type their questions directly into the app and receive instant AI-generated answers.

Can be used even without a smartphone

The special feature of this app is that it can be used not only through the mobile app but also on WhatsApp and Telegram. Families without smartphones can also take advantage of features like Story of the Day, Song of the Day, and Question of the Day by calling the toll-free IVRS number 1800-212-0173 or 15108.

How does it help children in their studies?

The AI ​​system embedded in the e-Magic Box acts as a digital companion for children. It can answer questions at any time, encourages children to ask questions, and turns everyday things into learning opportunities. It makes learning interesting through stories and conversations. This allows parents and teachers to interact more with children and make learning activity-based.

What are the benefits of this app?

1. Makes learning fun for children.

2. Gives parents the opportunity to actively participate in their children's development.

3. Teaches teachers new teaching methods.

4. Available both digitally and offline.

5. Completely free and easily accessible.


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