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Holi has a way of turning the ordinary into a blur of colour and chaos. Someone always arrives in a spotless white kurta that won’t stay white for long. The speakers are turned up before noon. Plates of mithai start making their rounds before anyone even asks for them. Between the gulal and the selfies, food quietly becomes part of the ritual, something you reach for between hugs and laughter.

This year, a lot of those festive treats are arriving not from neighbourhood mithai counters but through quick-commerce apps. Brands like Noice are leaning into the Holi mood with seasonal boxes and snacks, and thanks to Instamart, they’re reaching homes within minutes of the craving striking.

For the festival, Noice has introduced a Holi edit centred around gujia, the sweet that almost feels inseparable from the occasion. Their Noice Fresh Gujia is made in pure desi ghee, with the familiar crisp shell and rich filling that most people associate with homemade batches prepared a few days before Holi. The brand has also brought back its Festive Gift Box and Festive Mithai Box, designed to be passed around easily during house visits or small get-togethers.

But Holi spreads are rarely only about sweets. Alongside the gujia, the Noice range includes savoury staples that many families keep within arm’s reach during celebrations. There’s Aloo ke Lacche, Rajasthan-style Spiced Aloo Bhujia, Chaat Papdi Puri and Gol Mathri, the kind of crunchy snacks that tend to disappear quickly once guests start arriving. The brand says these are made without palm oil, keeping the focus on lighter, cleaner ingredients.

Then come the drinks, which become essential once the colours and the sun start doing their work. Noice has added a small refreshment line-up for the season, including Peach Kombucha, classic Rose, Mango and Malai Lassi, and tonic water for quick mixers. The idea is to offer something that cools things down after the frenzy of colours.

What’s changed this year is how easily these festive staples show up at the door. With platforms like Instamart delivering within minutes, last-minute Holi prep doesn’t necessarily involve a crowded dash to the store anymore. A box of gujia, a few crunchy snacks, maybe a chilled drink or two, all of it can arrive just in time for the next round of guests.

Because Holi may be remembered for the colours, but the real rhythm of the day often plays out around the table, between bites of something sweet, something salty, and another round of laughter.