Apple has announced three new devices — iPhone 17e, MacBook Neo, and the new iPad Air — all available for pre-order starting Wednesday, March 4, with availability beginning Wednesday, March 11. The iPhone 17e starts at $599, MacBook Neo at $599 ($499 for education), and the iPad Air at $599 for the 11-inch model and $799 for the 13-inch model, with education pricing starting at $549 and $749 respectively.
Powered by Apple’s latest A19 chip and the C1X cellular modem, iPhone 17e delivers improved performance and faster connectivity compared with its predecessor. It comes with enhanced battery life, support for fast wired and wireless charging, and MagSafe compatibility. The device runs iOS 26 and is designed with durability in mind, featuring aerospace-grade aluminum, splash, water, and dust resistance with an IP68 rating, and a Ceramic Shield 2 front cover.
Pre-orders for iPhone 17e will be open in over 70 countries, including the U.S., India, the U.K., Canada, China, Germany, France, Japan, Australia, and the UAE. Apple has emphasized that the new iPhone provides increased storage at the same starting price as the previous generation, allowing users more space for apps, photos, and videos.
The iPhone 17e continues Apple’s focus on longevity and user experience, with a balance of performance, durability, and connectivity for everyday use, while remaining the entry point into the iPhone 17 family.
Apple has introduced the MacBook Neo, featuring a durable aluminum design available in blush, indigo, silver, and a new citrus color. The 13-inch Liquid Retina display supports high resolution and 1 billion colors, offering bright and detailed visuals for websites, photos, videos, and apps.
Powered by the A18 Pro chip, MacBook Neo delivers up to 50% faster performance for everyday tasks and up to 3x faster on-device AI workloads compared with leading Intel-based PCs. The laptop provides up to 16 hours of battery life and includes a 1080p FaceTime HD camera, dual microphones, and side-firing speakers with Spatial Audio.
MacBook Neo features Apple’s Magic Keyboard, a large Multi-Touch trackpad, and runs macOS Tahoe with built-in apps, iPhone integration, and support for third-party software. Pricing starts at $599, with an education price of $499.
Apple has launched the new iPad Air featuring the M4 chip, offering faster CPU and GPU performance, higher memory bandwidth, and 50 percent more unified memory than the previous generation. The device is up to 30 percent faster than iPad Air with M3 and up to 2.3x faster than iPad Air with M1, making it suitable for tasks like editing, gaming, and AI-powered workflows.
The iPad Air supports Wi-Fi 7 and fast cellular connectivity through Apple’s N1 and C1X chips, providing improved wireless and 5G performance, lower energy usage, and GPS support for cellular models. It is available in two sizes: 11-inch for portability and 13-inch for a larger display, and comes in four finishes.
Powered by iPadOS 26, the new iPad Air delivers all-day battery life, advanced cameras, and compatibility with Apple Pencil Pro and Magic Keyboard. It also supports AI features in apps like Final Cut Pro and Goodnotes, as well as hardware-accelerated graphics with ray tracing for realistic gaming and 3D rendering.
Pricing starts at $599 for the 11-inch model and $799 for the 13-inch model, with education pricing at $549 and $749, respectively. Pre-orders begin Wednesday, March 4, with availability from Wednesday, March 11.
The new iPad Air combines improved performance, connectivity, and versatile features, offering a powerful experience for students, creators, business users, and gamers while maintaining the same starting price as its predecessor.
Apple iPhone 17e
Apple has unveiled the iPhone 17e, a more affordable addition to the iPhone 17 lineup, with pre-orders starting Wednesday, March 4, and availability from March 11. The device starts at $599 in the U.S. for 256GB of storage and will also be available in a 512GB variant. Customers can choose from three colors: black, white, and a new soft pink.Powered by Apple’s latest A19 chip and the C1X cellular modem, iPhone 17e delivers improved performance and faster connectivity compared with its predecessor. It comes with enhanced battery life, support for fast wired and wireless charging, and MagSafe compatibility. The device runs iOS 26 and is designed with durability in mind, featuring aerospace-grade aluminum, splash, water, and dust resistance with an IP68 rating, and a Ceramic Shield 2 front cover.
Pre-orders for iPhone 17e will be open in over 70 countries, including the U.S., India, the U.K., Canada, China, Germany, France, Japan, Australia, and the UAE. Apple has emphasized that the new iPhone provides increased storage at the same starting price as the previous generation, allowing users more space for apps, photos, and videos.
The iPhone 17e continues Apple’s focus on longevity and user experience, with a balance of performance, durability, and connectivity for everyday use, while remaining the entry point into the iPhone 17 family.
Apple launches MacBook Neo
Apple's new entry-level Mac laptop, the MacBook Neo is on display during an event in New York City, U.S., March 4, 2026.
Apple has introduced the MacBook Neo, featuring a durable aluminum design available in blush, indigo, silver, and a new citrus color. The 13-inch Liquid Retina display supports high resolution and 1 billion colors, offering bright and detailed visuals for websites, photos, videos, and apps.
Powered by the A18 Pro chip, MacBook Neo delivers up to 50% faster performance for everyday tasks and up to 3x faster on-device AI workloads compared with leading Intel-based PCs. The laptop provides up to 16 hours of battery life and includes a 1080p FaceTime HD camera, dual microphones, and side-firing speakers with Spatial Audio.
MacBook Neo features Apple’s Magic Keyboard, a large Multi-Touch trackpad, and runs macOS Tahoe with built-in apps, iPhone integration, and support for third-party software. Pricing starts at $599, with an education price of $499.
Apple unveils new iPad Air
Apple iPad Air
Apple has launched the new iPad Air featuring the M4 chip, offering faster CPU and GPU performance, higher memory bandwidth, and 50 percent more unified memory than the previous generation. The device is up to 30 percent faster than iPad Air with M3 and up to 2.3x faster than iPad Air with M1, making it suitable for tasks like editing, gaming, and AI-powered workflows.
The iPad Air supports Wi-Fi 7 and fast cellular connectivity through Apple’s N1 and C1X chips, providing improved wireless and 5G performance, lower energy usage, and GPS support for cellular models. It is available in two sizes: 11-inch for portability and 13-inch for a larger display, and comes in four finishes.
Powered by iPadOS 26, the new iPad Air delivers all-day battery life, advanced cameras, and compatibility with Apple Pencil Pro and Magic Keyboard. It also supports AI features in apps like Final Cut Pro and Goodnotes, as well as hardware-accelerated graphics with ray tracing for realistic gaming and 3D rendering.
Pricing starts at $599 for the 11-inch model and $799 for the 13-inch model, with education pricing at $549 and $749, respectively. Pre-orders begin Wednesday, March 4, with availability from Wednesday, March 11.
The new iPad Air combines improved performance, connectivity, and versatile features, offering a powerful experience for students, creators, business users, and gamers while maintaining the same starting price as its predecessor.
