Apple officially announced the MacBook Neo today, a new entry-level laptop segment starting at ₹69,900 in India, aimed squarely at disrupting the budget Windows ecosystem. The device, which becomes available for pre-order immediately ahead of a March 11 release, introduces the A18 Pro silicon to the Mac lineup for the first time. Positioned significantly below the MacBook Air, the Neo combines a 13-inch Liquid Retina display with a fanless design and a suite of "Apple Intelligence" features, marking the company’s most aggressive pricing move for a portable computer in over a decade.
Check Apple CEO Tim Cook's official post on the launch:
MacBook Neo price and availability in India
The MacBook Neo starts at ₹69,900 for the base 256GB storage configuration. For those requiring more space, the 512GB model is priced at ₹79,900. To make the device more accessible, Apple is offering "No Cost EMI" plans starting from ₹11,150 per month, along with instant cashback offers for eligible bank cards. Pre-orders are currently live on the Apple Store Online, with the official launch and shipping scheduled for March 11, 2026. Students can benefit further from education pricing, which brings the effective starting cost down even more.MacBook Neo key specifications and hardware features?
Under the hood, the MacBook Neo is powered by the A18 Pro chip, featuring a 6-core CPU and a 5-core GPU. The 13-inch device balances premium design with deliberate hardware choices like a fan-less architecture and a maximum of 8GB unified memory. across all models. The 13-inch Liquid Retina display offers a resolution of 2408x1506 with 500 nits of brightness and an anti-reflective coating. Connectivity is handled by two USB-C ports (one USB 3 and one USB 2) and a 3.5mm headphone jack. It notably lacks a MagSafe port, charging instead via USB-C. For audio and video, it includes a 1080p FaceTime HD camera, dual side-firing speakers with Spatial Audio, and a dual-microphone array.Check Apple CEO Tim Cook's official post on the launch:
