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A chocolate-filled hotel room that money simply cannot buy is being offered to the "world's sweetest person" as part of a new campaign launched across Europe. Chocolate brand Tony's Chocolonely has teamed up with hospitality group The Social Hub to create a chocolate-drenched pop-up suite at The Social Hub Amsterdam.

The fortunate winner will enjoy an immersive stay in the chocolate-themed rooms, as though they've walked straight into the world of Willy Wonka and the Chocolate Factory. However, guests won't be expected to find a golden ticket or be able to book or pay for the room.

Instead, people must nominate the "sweetest person" they know to win a stay. Winners will then be treated to a once-in-a-lifetime chocolate sleepover alongside the friend who nominated them.

Within the three-room suite, guests will discover chocolate-themed décor, mismatched furniture inspired by Tony's bars, chocolate room service and a playlist featuring artists from cocoa-producing regions.

The room will also showcase messages of connection, kindness and inspiration in every corner. Guests will also be given a special two-piece chocolate bar, including a limited-edition white and milk chocolate flavour with caramel and sea salt, exclusive to the pop-up in The Social Hub Amsterdam City.

Guests can then keep one bar and give the other away as an act of kindness. The stay also includes a "wake-up call" about exploitation in the West African cocoa supply chain.

Tony's Chocolonely is showcasing its partnership with approximately 40,000 cocoa farmers to help them achieve a living income.

Sadira E. Furlow, Chief of Global Brand & Communications at Tony's Chocolonely, said: "As an impact brand that makes chocolate, we're trying to end exploitation in cocoa by showing chocolate can be made very differently.

"In taste and how we work with cocoa farmers. By launching the world's sweetest hotel room at The Social Hub, we want to invite fans to indulge in our chocolate, connect with each other and celebrate the people who truly care about the impact their actions have on others."

To kick off the campaign, "Missing: the world's sweetest person" posters will be displayed throughout Amsterdam, Berlin, and Glasgow, whilst Social Hub staff will reward guests who demonstrate acts of "sweetness" with Tony's chocolate.

For the opportunity to experience the chocolate hotel, residents from the UK, the Netherlands, and Germany can submit nominations via the Instagram accounts of The Social Hub and Tony's Chocolonely between March 5 and 12.

A judging panel from both companies will choose one winner from each country. The room will be revealed on March 20 and available for 10 days. Enthusiasts in Amsterdam can also visit the space on March 29 from 1pm onwards.

Pre-booking through The Social Hub website will be necessary for visits, though fans won't be permitted to stay overnight unless they secure victory in the competition. Trix van der Vleuten, Chief Marketing Officer at The Social Hub, commented: "The world feels increasingly divided. We're more digitally connected than ever, yet loneliness is rising.

"We wanted to come together with Tony's to showcase that sweetness - simple, human kindness - matters more than ever, and that people can enjoy our products whilst positively impacting society."

She added: "Doing good makes you feel good. So does eating chocolate that's produced fairly, and so does spending time in a one-of-a-kind choco hotel room with someone else.

"Like Tony's chocolate bars, this room is designed to be shared. We can't wait to reveal it, as there's truly never been anything else like this before."

To put forward someone as the world's sweetest person, visit The Social Hub's Instagram page for a chance to secure the once-in-a-lifetime sleepover. Click here to discover more.