Top News

An insider at Netflix has set the record straight on the streaming service's "split" from Meghan Markle. The 44-year-old launched As Ever last year, which included an exclusive partnership with Netflix.

But last week, Meghan feared that Netflix was "holding her brand back" so she cut ties with the streaming giant and is taking complete control of her As Ever brand. Now, an insider based in Los Angeles has shared that Netflix were "not happy" with how Meghan's brand was performing.

The insider told the Daily Mail: "Netflix were not happy. They were not happy with the fact that no one really cared about the brand - so when they were looking to create As Ever areas in Netflix House there was no appetite for it."

Speaking of other programmes released on the streaming service, they added: "It just didn't fit with Squid Game or Stranger Things or Bridgerton like they had hoped".

Sources close to Meghan previously shared that her brand "always intended" to be sold on her own website, rather than in physical stores like Netflix House.

The Sun reported on Friday that Meghan is said to be "on good terms" with Netflix supremo Ted Sarandos.

A source said: "Meghan is still on good terms with the Netflix team and close personal friends with Ted (Sarandos) so hasn't wanted to upset him, but is very happy to have full control of the company.

"It's a good time for Meghan to have complete control, given recent successes.

"Netflix have been a good partner, but she's wanted to go global with the brand for some time, but has been held back by the more cautious Netflix team."

Discussing Meghan's Netflix series, With Love, Meghan, a source close to the matter has said: "With Love, Meghan will continue as a seasonal special on Netflix".