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Eagle-eyed fans have noticed a subtle change in Meghan Markle's brand, As Ever, since the shock announcement that the brand has "split" with Netflix. It was reported last week that the exclusive partnership between Netflix and As Ever, which began last year, had come to an end.

On Instagram last March, Meghan shared her excitement about partnering with the popular streaming service. Last week, a spokesperson for As Ever said: "As Ever is grateful for Netflix's partnership through launch and our first year.

"We have experienced meaningful and rapid growth and As ever is now ready to stand on its own. We have an exciting year ahead and can't wait to share more."

Netflix also released a statement, which read: "Meghan's passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As ever brand, and we are glad to have played a role in bringing that vision to life."

They appeared to hint that the end of the partnership was always part of the plan, adding: "As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world."

Taking to Reddit, fans discussed that they had stated seeing adverts for Meghan's brand - which appeared to be a change for the brand since the end of the partnership.

One fan commented: "So. Many. Ads. I get one every time I hop on."

Another fan appeared to suggest that Meghan should bring out more products before resulting to advertisement. They commented: "I like her jam a lot but also the site needs more products to be worth advertising on socials. People only need so much jam even if it's that good."

Meghan is said to feel relieved about the prospect of "going it alone" with her brand.