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Aim to create protein ecosystem
Bahadur Ali, Managing Director of IB Group, said that the company aims to create a protein ecosystem that can directly connect the village farm to the family plate. He says that when children get enough protein, women become strong and families remain healthy, only then the country will also become strong. With this thinking, the company is engaged in increasing nutrition awareness at the rural level.

Effort to link agriculture, health and economy
The company model is not limited to just production or trading. Efforts are being made to advance agriculture, health and economic development by creating an organized distribution system from rural production centers to cities. The company believes that this is not just a corporate initiative but a long-term commitment to make the country self-reliant in nutrition.

Protein deficiency is still a big challenge
According to experts, a large population in India is still suffering from protein deficiency. According to statistics, about 73 percent of women, men, children and youth are not able to get enough protein. To reduce this gap, IB Group has started the ‘Chicken Protein for Every Home Every Day’ campaign, the objective of which is to make people aware and also to provide them with accessible options.

The campaign reached thousands of tehsils
Under this campaign, people were contacted in more than 2500 tehsils of the country. In simple language it was told that protein is very important for the proper development of children, better health of women and strength of the body. The company also shared information that 100 grams of ABIS Chicken contains approximately 27 grams of high-quality protein, making it an affordable and easily available option.

Strong system from farm to plate
IB Group has developed an organized and transparent system from production to consumption. Through scientifically formulated animal feed, partnership with farmers, modern processing units and a strong cold chain network, the company has created a reliable supply system. This is helping in providing better quality products to the consumers.

Farmers are also getting benefits
This initiative is not limited to nutrition only but is also strengthening the rural economy. Thousands of poultry farmers are getting the benefit of technical guidance, veterinary assistance and assured procurement system. This has provided an opportunity for stable income to farmers and new economic activities have also started in many villages.

Special attention to cleanliness and quality
The company has given priority to cleanliness and quality in the processing and supply system. Standardized processing and a traceable supply chain ensure that safe and high-quality chicken reaches consumers. This is the reason why consumer confidence is continuously strengthening.