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Brief is all about quick answers; Chill keeps things laid-back and casual.
Sweet brings extra warmth and encouragement, while Sassy adds playful sarcasm (with some grown-up language, so you'll need adult verification).
Sassy mode is off-limits for Amazon Kids.

Each style is built on five personality traits: expressiveness, emotional openness, formality, directness, and humor.
You also get to pick from eight voices—four masculine and four feminine—to really make Alexa sound like "you."