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To facilitate the purchase of personal vehicles by the police and paramilitary personnel of the country as well as their families Nissan Motor India has announced a collaboration with the Central Police Welfare Bhandar (CPWB). This initiative is part of the welfare scheme run under the Ministry of Home Affairs and the decision has been taken to provide special benefits to serving and retired police and paramilitary personnel.

Under this collaboration, CPWB beneficiary customers will get special benefits on the entire model range of the popular SUV Nissan Magnite. These benefits will be available at all Nissan dealerships in India. Apart from this, attractive finance plan with interest rate of 5.55 per cent has been made available to the customers, which will make vehicle purchase more economical.

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Also as part of this initiative Nissan has made available a three-year prepaid maintenance program on select models to CPWB beneficiaries. Therefore, customers will be able to reduce the cost of vehicle maintenance.

Speaking about the collaboration, Saurabh Vatsa said, “Nissan has the utmost respect for the men and women who serve and protect the nation. This collaboration with the Central Police Welfare Fund is a token of our gratitude. We are proud to provide long-term value to CPWB beneficiaries and their families across the country with these exclusive benefits and financial options.”

Meanwhile, the consistent success of the Nissan Magnite has given Nissan a strong foothold in the Indian market. The company recently reached a milestone in expanding its product portfolio by unveiling a new model, the Nissan Gravite. Through a strong distribution system and renewed product strategy, Nissan Motor India continues to focus on providing greater value to customers across the country.

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Central Police Welfare Bhandar was established on 18 September 2006 and provides special benefits to Central Armed Police Forces, Central Police Organizations, State Police Forces and their families on various consumer goods and vehicles. This service is provided through a network of 199 main depots and over 1700 subsidiary depots across the country.