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News India Live, Digital Desk: As the RSS is approaching its centenary year (100 years), the organization is bringing major changes in its working style. Mohan Bhagwat clarified that to keep pace with the changing nature of the society, the Sangh will have to strengthen its presence on digital platforms.1. Social media and ‘creative’ use: The era of memes and reels: Bhagwat admitted that in today’s time, memes and reels have become the main medium of spreading information. He said, “Social media is widely used, so the Sangh needs to increase activism on these platforms for the good cause.” Increasing acceptability: He informed that the publicity department of the Sangh is already sharing content, but now it needs to be made more people-centric and impactful so that it gets wider acceptance.2. Expansion and decentralization of the organization: In view of the increasing work of the RSS, Bhagwat also indicated changes in the organizational structure: Small units: Due to the increasing expectations of the public and the huge demand for volunteers, now the focus will be on small units so that efficiency in the work is maintained. Coordination at the state level: Now a ‘state-level’ special coordination mechanism is being created for better communication with the government and administration so that the local level obstacles can be removed rapidly. Could.3. 100 years of ‘Tarun Bharat’: Dharma of Journalism Praising the contribution of Marathi paper ‘Tarun Bharat’, Bhagwat said: The side of truth: The work of journalism is not only to give news, but to give direction to the society. Qualities of a volunteer: He said that when a dedicated volunteer is ready, his work is not limited to the branch only, but he brings the desired change in the society. 4. Centenary Year Goals: According to the decisions of the ‘All India Pratinidhi Sabha’ (ABPS) held in Samalkha, Haryana in March 2026: Expansion of branches: The goal of the Sangh is to reach out to every mandal and colony of the country. Punch Parivartan: A comprehensive campaign will be run on digital and grassroots level on these 5 topics – social harmony, Kutumb Prabodh (family values), environmental protection, Swadeshi and civic duty.