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This year’s festival is set to feature around 150 booths, with nearly 100 already registered, according to a conference held in the city on March 19.

Visitors will have opportunities to explore diverse culinary experiences, enjoy promotional programmes at sponsor booths, and participate in various cultural and trade activities.

Food safety will be given top priority, with organizers coordinating closely with the municipal Department of Food Safety to ensure strict compliance with hygiene regulations.

Key activities include the Pagett Award competition, specialized seminars on promoting Vietnamese bread as a global culinary brand, and experiential spaces showcasing the evolution of Vietnamese bread. Festival highlights will feature bread-inspired installations such as a lotus-shaped display and an Eiffel Tower replica made of bread.

Throughout the four-day event, visitors can enjoy programmes such as attempts to set records or performances featuring 50 vegetarian dishes served with bread, music shows, souvenir stalls, culinary trade spaces, and initiatives supporting bread-cart start-ups.

Introduced to Vietnam more than 150 years ago, Vietnamese bread has evolved into a distinctive culinary symbol thanks to local creativity. Previous editions of the festival have drawn strong public interest, reflecting the growing international appeal of this iconic street food.