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OnePlus is expected to wind down operations in key global markets, including parts of Europe, possibly by April 2026, as per reports. Employees have been notified, with some offered severance. While India operations will continue, the company is likely to shift focus to entry and mid-range smartphones amid restructuring and rising costs.

OnePlus, the smartphone brand that once prided itself on a "Never Settle" ethos, is largely expected to wind down operations across key global markets A new report now suggests that winding down could potentially be as early as April 2026. Employees have been notified, and some of them have been given a severance package as well.

A source familiar with the behind-the-scenes workings confirmed to 9to5Google that OnePlus will cease operations in certain regions, including vast portions of Europe, though a firm timeline was not shared. Selected staff had been informed of this decision ahead of time, with some receiving severance packages ahead of the shutdown. The internal reckoning has been compounded by the departure of Robin Liu, OnePlus India's CEO, who has reportedly returned to China. In a terse statement, the company confirmed only that Liu had left "to pursue his personal passions" and that OnePlus India operations would "continue with local strategy and business continuity ensured."

OnePlus to pivot to budget and mid-range phones in India

Rather than a full exit from India, OnePlus appears to be redirecting its resources. OnePlus is reportedly shifting focus to the entry and mid-range segment in India, a market that remains fiercely competitive.