A day after OpenAI announced shutting down its Sora video tool, Elon Musk teased a major update to xAI’s Grok Imagine on X. The move is seen as an attempt to capture the gap left by Sora, as OpenAI pivots toward enterprise AI offerings and away from consumer video generation tools.
Just a day after OpenAI announced the shutdown of its Sora video generation model, Elon Musk took to X to tease a major upgrade to xAI's rival tool, Grok Imagine, a move widely seen as a strategic play to capture the void left by OpenAI's exit.
"Big release next week," Musk posted on X, while also sharing a series of AI-generated video clips made with the Grok chatbot.
OpenAI's exit opens more doors for Grok
OpenAI announced it is shutting down Sora, its AI short-form video platform, just six months after launch. In a post on X, the company thanked users and said timelines for winding down the app and API will be shared soon. Reports suggest rising costs, strategic shifts and IPO ambitions drove the sudden decision.
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