Social media platform Bluesky's team has introduced Attie, an AI-powered assistant that helps users build their own algorithms, customise feeds, and even “vibe-code” their own applications.
A post from the Attie account on Bluesky described the project as follows: “Today, we’re excited to introduce Attie, currently as an invite-only closed beta. Attie is the first agentic social app on atproto. It’s something completely new—an experiment in making building on the protocol more accessible.”
The Authenticated Transfer Protocol (atproto) is an open-source, decentralised network protocol designed for building social applications, and serves as the technical foundation for the Bluesky social network. Unlike traditional social media platforms, where a single company controls user data, algorithms, and content distribution, atproto allows different apps to connect to the same network.
This means users can move between apps while keeping their identity and data intact. For instance, a user could leave Bluesky for another app built on atproto, log in with the same account, and still see their followers, posts, and personalised feed without starting from scratch.
Attie builds on the vision behind Atmosphere, which was created as an open network where users can shape their own social media experiences. However, until now, doing so required a certain level of technical or engineering knowledge, the company said. Attie aims to remove that barrier.
“Attie was designed by the Bluesky team to pull down that barrier, and make feed-building as easy as chatting. You describe what you want, and it makes a customised feed for you,” the post continued.
This development follows a recent leadership change at Jack Dorsey's Bluesky. Earlier this month, Jay Graber stepped down as CEO and moved into the role of chief innovation officer. According to a report by TechCrunch, she appeared at the Atmosphere conference over the weekend alongside Bluesky CTO Paul Frazee, where Attie was officially introduced to the public for the first time.
Conference attendees are set to become the first group of beta testers. The app is powered by Anthropic’s Claude AI model and is built on Bluesky’s underlying atproto.
TechCrunch reports that Attie is not being integrated directly into the existing Bluesky app. Instead, it has been launched as a completely separate product. Interim CEO Toni Schneider explained, “It’s a new product — it’s not a part of the Bluesky app. We’ve launched a lot of things inside Bluesky — Starter Packs and custom feeds, and all those kinds of things. This is a standalone product, and it’s the first one that’s built by Jay’s new team.”
With Attie, users can create their own feeds simply by typing instructions in natural language, much like interacting with a chatbot. Once logged in using their atproto-based account (which includes Bluesky), the assistant can understand user preferences, past interactions, and interests.
Because the system is open, Attie can access shared data across the network, enabling it to offer highly personalised suggestions. Users can ask questions such as what posts they might enjoy or want to repost, and the assistant will generate a tailored feed accordingly, TechCrunch reported.
At launch, Attie’s main function is to help users build and explore these custom feeds. Over time, the plan is to expand its capabilities further. Eventually, users may be able to create entirely new social apps or develop tools for others using vibe coding.
The team believes this marks a shift in how people interact with social media platforms. “It’s a totally different kind of social interface than anything that’s come before. As with everything we build, it’s centered around letting users discover and connect with what matters to them,” the Bluesky post stated.
Graber also highlighted a broader concern around how artificial intelligence is currently being used by major tech platforms. According to TechCrunch, she argued that AI is often deployed to benefit companies rather than users.
“We think AI should serve people, not platforms,” Graber said in her announcement of Attie. “An open protocol puts this power directly in users’ hands. You can use it to build your own feeds, create software that works the way you want it to, and find signal in the noise.”
For now, Attie remains in a private beta phase, and its long-term business model is still undecided. The report notes that possible options include subscription plans or hosting services for users who want to run their own communities on the protocol.
A post from the Attie account on Bluesky described the project as follows: “Today, we’re excited to introduce Attie, currently as an invite-only closed beta. Attie is the first agentic social app on atproto. It’s something completely new—an experiment in making building on the protocol more accessible.”
The Authenticated Transfer Protocol (atproto) is an open-source, decentralised network protocol designed for building social applications, and serves as the technical foundation for the Bluesky social network. Unlike traditional social media platforms, where a single company controls user data, algorithms, and content distribution, atproto allows different apps to connect to the same network.
This means users can move between apps while keeping their identity and data intact. For instance, a user could leave Bluesky for another app built on atproto, log in with the same account, and still see their followers, posts, and personalised feed without starting from scratch.
Attie builds on the vision behind Atmosphere, which was created as an open network where users can shape their own social media experiences. However, until now, doing so required a certain level of technical or engineering knowledge, the company said. Attie aims to remove that barrier.
“Attie was designed by the Bluesky team to pull down that barrier, and make feed-building as easy as chatting. You describe what you want, and it makes a customised feed for you,” the post continued.
This development follows a recent leadership change at Jack Dorsey's Bluesky. Earlier this month, Jay Graber stepped down as CEO and moved into the role of chief innovation officer. According to a report by TechCrunch, she appeared at the Atmosphere conference over the weekend alongside Bluesky CTO Paul Frazee, where Attie was officially introduced to the public for the first time.
Conference attendees are set to become the first group of beta testers. The app is powered by Anthropic’s Claude AI model and is built on Bluesky’s underlying atproto.
TechCrunch reports that Attie is not being integrated directly into the existing Bluesky app. Instead, it has been launched as a completely separate product. Interim CEO Toni Schneider explained, “It’s a new product — it’s not a part of the Bluesky app. We’ve launched a lot of things inside Bluesky — Starter Packs and custom feeds, and all those kinds of things. This is a standalone product, and it’s the first one that’s built by Jay’s new team.”
With Attie, users can create their own feeds simply by typing instructions in natural language, much like interacting with a chatbot. Once logged in using their atproto-based account (which includes Bluesky), the assistant can understand user preferences, past interactions, and interests.
Because the system is open, Attie can access shared data across the network, enabling it to offer highly personalised suggestions. Users can ask questions such as what posts they might enjoy or want to repost, and the assistant will generate a tailored feed accordingly, TechCrunch reported.
At launch, Attie’s main function is to help users build and explore these custom feeds. Over time, the plan is to expand its capabilities further. Eventually, users may be able to create entirely new social apps or develop tools for others using vibe coding.
The team believes this marks a shift in how people interact with social media platforms. “It’s a totally different kind of social interface than anything that’s come before. As with everything we build, it’s centered around letting users discover and connect with what matters to them,” the Bluesky post stated.
Graber also highlighted a broader concern around how artificial intelligence is currently being used by major tech platforms. According to TechCrunch, she argued that AI is often deployed to benefit companies rather than users.
“We think AI should serve people, not platforms,” Graber said in her announcement of Attie. “An open protocol puts this power directly in users’ hands. You can use it to build your own feeds, create software that works the way you want it to, and find signal in the noise.”
For now, Attie remains in a private beta phase, and its long-term business model is still undecided. The report notes that possible options include subscription plans or hosting services for users who want to run their own communities on the protocol.
