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Paid previews are basically a film's first test with real audiences.
Trade analyst Ramesh Bala points out that if early viewers like what they see, word spreads fast and opening weekend sales get a lift. But if the feedback isn't great, it can cool off excitement before the official release.
Bhooth Bangla's team is betting that these early screenings will help them stand out in a crowded movie calendar and draw more people in right from day one.