Meta unveiled Muse Spark, its first AI model under a revamped strategy led by CEO Mark Zuckerberg. Breaking from its open-source approach, the closed model will power Meta AI across WhatsApp, Instagram, Facebook and more. Built for speed and efficiency, it supports multimodal tasks and marks Meta’s push toward “personal superintelligence.”
Meta unveiled Muse Spark, its first artificial intelligence model since CEO Mark Zuckerberg embarked on a multibillion-dollar overhaul of the company's AI organisation to keep pace with rivals. The highly anticipated model was created by Meta Superintelligence Labs, the new team of expensive AI researchers helmed by Chief AI Officer Alexandr Wang.
Breaking from open-source tradition
In a pivot from the company's prior open-source strategy, Muse Spark is a closed model, meaning its design and code won't be made public. The model currently powers the Meta AI app and website, and will be rolling out to WhatsApp, Instagram, Facebook, Messenger, and AI glasses in the coming weeks.
Massive investment under scrutiny
