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Rs 100 crore net worth but he still travels by auto rickshaw: 2 reasons behind his simple lifestyle
ET Online | April 19, 2026 6:38 PM CST

Synopsis

A Mumbai-based entrepreneur with a reported net worth of around ₹100 crore has drawn attention online for continuing to live a very simple lifestyle. According to Naturally Yours founder Vinod Chendhil, the businessman still prefers autorickshaws and shared taxis for travel, stays in budget hotels, and has not invested in luxury vehicles despite his wealth. Chendhil shared that the only major change in his friend’s life after becoming wealthy is that he now has more free time and takes more vacations.

Mumbai entrepreneur worth ₹100 crore still uses autorickshaws (Representative Image)
In a time when rising wealth often leads to luxury cars, premium homes, and a visible lifestyle upgrade, a surprising story from Mumbai is getting attention online. A founder reportedly worth around ₹100 crore continues to travel in autorickshaws, prefers budget hotels, and avoids expensive personal vehicles. The story was shared by Vinod Chendhil, founder of the noodle brand Naturally Yours, who described the entrepreneur as someone who has remained unusually grounded despite financial success.

Simple lifestyle despite massive net worth

According to Vinod Chendhil, his friend is a founder with a net worth of ₹100 crore but still chooses basic modes of transport when in Mumbai. He takes autos, shared taxis, and avoids luxury cars altogether. Even during travel, he reportedly stays in simple hotels rather than high-end stays.

Chendhil shared on social media that the only major change in his friend’s life after reaching this level of wealth is that he now has more free time and goes on more vacations. Apart from that, daily habits have largely remained the same.


He wrote that the founder travels by auto whenever in Mumbai, uses shared transport when possible, stays in modest hotels, and has not purchased expensive vehicles despite having the financial capacity.

2 key benefits behind this lifestyle choice

While many users online debated the decision, two clear advantages can be seen from such a lifestyle approach.

1. Freedom from lifestyle pressure
One of the biggest benefits of not upgrading lifestyle aggressively is reduced pressure to maintain appearances. When spending habits remain simple even after wealth increases, financial freedom becomes more about choice than obligation. There is less stress about EMIs, luxury maintenance costs, or social expectations tied to visible wealth.

Chendhil also mentioned that his friend appears very happy with his current way of living, suggesting that simplicity is a conscious personal decision rather than a limitation.


2. Greater control over time and flexibility
Another benefit is flexibility. Without heavy commitments like expensive assets or high-maintenance living standards, the individual reportedly has more free time. Chendhil pointed out that vacations and personal breaks have increased after reaching financial independence.

This aligns with a view shared by some users online who believe wealth is best used for freedom rather than constant consumption. One common opinion in the discussion was that money should create ease in life, but not necessarily lead to unnecessary complexity or pressure to spend.

Online reactions divided

The story sparked mixed reactions on social media. Some users questioned why someone with such wealth would continue using shared autos, calling it unnecessary self-restriction. Others felt that money should improve quality of life, suggesting at least moderate comfort like private cars or drivers.

At the same time, several users supported the idea of simple living, saying wealth should be used carefully and that personal happiness matters more than visible luxury. Some also pointed out that net worth does not always mean liquid cash, which could influence lifestyle choices.


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